San Mateo, Calif., (PRWEB) September 29, 2014
Jivox, provider of the leading ad platform for data-driven dynamic advertising, today announced it has partnered with Atlas, a Facebook Company, to enable personalized, rich media ads to be served, tracked and measured within Atlas. Jivox’s flagship ad platform, Jivox IQ, has been fully integrated to extend Atlas’s reach into the broader marketplace of display advertising, providing customers with the ability to develop and serve data-driven native, video and mobile ads across the entire Atlas Ad Serving and Measurement Platform.
“As a data-driven ad platform, Jivox is ideally suited to provide highly creative, dynamic ads for the Atlas environment,” said Erik Johnson, head of Atlas. “By partnering with Jivox, our clients will be able to create a variety of rich media ads and run them at scale through our reliable and simple platform, ensuring that every impression is viewable and delivered to the intended audience.”
“There is a huge opportunity for Atlas to take advantage of the broader display, search, video and mobile marketplace,” said Diaz Nesamoney, CEO and founder of Jivox. “The synergies of our technologies will give brands an easy way to develop, run and measure campaigns on any screen.”
About Jivox IQ
Jivox IQ is a data-driven dynamic ad platform for creating and serving personalized ads across all screens. Jivox IQ is the first cloud-based ad platform that delivers all standard and rich media formats, including interactive banners, native ads, video, images, animations, content feeds, social media and dynamic content across all screens.
Jivox IQ is comprised of four core components:
1. A Data Engine that integrates external data with campaign metadata and analytics in real-time to drive personalization and simplify campaign management.
2. A Content Management System (CMS) that manages all creative assets and prepares them for personalized distribution across all screens.
3. An Integrated Ad Server that collaborates with the CMS and Data Engine to dynamically render and serve rich media ads all screens.
4. A Design Studio that eliminates the need for hand-coding and allows developers to create targeted, rich media ads within an intuitive design interface.
In addition to being first to deliver a true data-driven ad development and serving platform, Jivox also pioneered the use of self-service creative and production tools to enable rich interactive ads at scale without the complexities and error prone process of manual code development. Jivox was further recognized by the Interactive Advertising Bureau (IAB) for its innovative ad development technology and was named a winner in both the IAB Mobile Rising Stars and IAB Digital Video Rising Stars.
View all Jivox ad formats in action at: http://www.jivox.com/demoads
Jivox enables the world’s top advertisers and agencies to deliver personalized advertising across all screens. Our flagship product, Jivox IQ, is the leading data-driven dynamic ad platform. Its unique architecture enables customers to develop and serve data-driven dynamic ads in a wide variety of formats, including mobile, interactive, expanding, video, native and much more. Several hundred media companies and agencies today use Jivox for their most demanding creative campaigns, including College Humor, Everyday Health, Federated Media, FUOR Digital, Havas, Hearst, Interactive One, Martini Media, Razorfish, Sun Times Media, Universal McCann, Videology and Wieden+Kennedy. Stop by our Ad Gallery at http://www.jivox.com to see our ads at work.