MobiDev Webinar: 8 Reasons Why Mobile App Startups Fail

MobiDev Corporation, a software development company, has recently conducted an in-house webinar dedicated to mobile app startups and the reasons why they may fail in endeavors to succeed. Amid the discussion, there were 8 main reasons outlined and discussed, and this list might be of use for mobile startup owners (basically software owners) to keep in mind.

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Oleg Lola CEO of MobiDev

Customer requirements change, new trends and mobile devices appear, and more, and more.

Norcross, GA (PRWEB) January 15, 2014

MobiDev Corporation, a software development company, has recently conducted an in-house webinar dedicated to mobile app startups and the reasons why they may fail in endeavors to succeed.

A successful mobile startup begins with a great idea. But its implementation requires thorough planning that will lead it to success. Surely, not everyone becomes a winner. The mistakes remain the same, and here is the list of the most common reasons why some of the mobile startups eventually fail. All these should be considered before even turning to software developers that will bring this great idea to life.

1) Premature monetization policy. A mobile startup is a business - the owner must decide the way it will bring profits. How will the startup owner make money on the software product after it's launched? How will revenues be gained later on? Will the application be paid or free? Will there be in-app purchases or some other means of monetizing? Only having bethought every detail of the future mobile software, can the startup owner choose from a number of monetization models. It must be superior to its counterparts, or feature some unique characteristics that will make it superb in solving certain problems. Or if it's a social network, it will be a free app, but the startup owner must work out how many people are expected to join, and how profits will be eventually gained. The right pricing must be determined to keep the product competitive.

2) Undefined target audience. Any app is built for a specific audience of users. The better it's specified, the fewer are the chances to make a half-baked product. Thus the software owner can see the needs, the goals of the app, the problems it will solve - and thus the most needed features will be defined and implemented. There is a market niche to be occupied. If the current gets narrowed, it will get stronger. A startup owner has to think of mobile customers in the first place.

3) Getting outcompeted. The startup owner must be sure to gather as much information as possible about the competing/similar products, and analyze it. There must be an ace up the sleeve that will make the owner's app better, otherwise there will be no need in it: it can be cheaper/easier to use, have more features, provide more convenience etc.

4) Wrong budget planning. If there is a fixed budget for the project, the startup owner has to invest it with maximum efficiency and lots of efforts. Additional features can be put off for the next version of the app. The detailed consultation on this matter can be provided by the software company, once they get acquainted with the particular project.

5) Changes in the middle of the development process. The startup owner suddenly has a new idea to be brought into the application. There can be more and more ideas - but any developer will say that changes in agreed features in the middle of development are highly undesirable. Some are relatively easy and quick to add and implement; but some are not, if they need a big chunk of already written code to be altered. This takes time and causes delays. Therefore, a strict deadline may lead to getting an unfinished application. It might be better to leave the app as agreed, and develop a new version with new ideas and features later on.

6) Flawed customer feedback. This must be avoided at all costs. Communication with users shows that the startup owner cares about their point of view. Feedback allows to gather opinions, recommendations for further updates. A good and well-supported product lives longer. User reviews and rating on the application store hugely affect the overall picture. Apps with an average rating more than 4 stars out of 5, are initially higher in users' favor. To react to the feedback, there must be app support for bugfixing and updates at the startup owner's service.

7) Flawed marketing strategy. There are numerous ways to promote your startup app. If the startup owner knows the target audience, he/she knows how to reach their attention by offering a product that's worth its cost, functional, yet easy to use. Marketing takes as much time and efforts as development, if not more.

8) Inflexibility. Mobile market is constantly changing, changing right now. Customer requirements change, new trends and mobile devices appear, and more, and more. That's why the owner must be quick and resolute to make a decision that will push the startup higher, react and adapt efficiently and quickly, be ready for changes in the plan. These changes may not be that radical; but it's never bad to be prepared.

These are eight reasons of failures, which were mentioned most frequently during the webinar at MobiDev. Following these notions does not guarantee success - there are many factors that may tip the scales against the startup. But that's business, and moving on, keeping these things in mind, can increase chances for success on the mobile market.


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