As a business, veterinarians need to go where the potential veterinary patients are looking and buying. There is clear evidence that the Internet has turned local.
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(PRWEB) January 21, 2014
Mark Eiland Owner of LocalVeterinaryMarketing.com has developed a new Internet veterinary marketing system by studying and working with the Internet marketing gurus of our times. It involves Press Release strategy, a patient Google review system, YouTube videos and keyword research; this is where most veterinarians fail miserably. According to Eiland "If you don't have a veterinary marketing system that gets you 15-25 Google patient reviews or YouTube videos from your best veterinary patients bragging about you, you're losing money to the competition, period."
Every new veterinary patient comes from Internet veterinary marketing. It doesn't matter if veterinarians advertise using radio, direct mail, billboards, television, or internal referral campaigns. What is the first thing a patient is going to do when they are referred to a practice or see an advertisement for the practice? Patients are going to Google the veterinarian’s name and the name of the veterinary practice. Patients are going to figure out if they are legitimate and if anyone has anything good or bad to say about the vet or the practice. Patients are going to read the online reviews, and will look at any videos related to the practice, and will read what others say about the veterinary practice. Patients want to feel cozy and warm about who they entrust the care of their pet before they pick up that phone to call for an appointment. The bottom line is, if veterinarians don’t have good presence on the Internet, the veterinary practice is not going to attract any quality patients. All advertising campaigns need to be done in conjunction with a strong veterinary marketing system that focuses on the Internet. The Internet impacts every portion of a veterinary practice. The Internet holds the ‘keys to the kingdom’ for veterinarians who place veterinary ads. The web in general holds the key to future veterinary patient success. If veterinarians do it right, veterinary practices can dramatically increase new veterinary patient flow.
Mark Eiland, Founder and Owner of LocalVeterinaryMarketing.com, is a leading marketing authority who works with veterinary practices around the world, helping them leverage the Internet so they can generate more phone calls, more new patients, and more profit into their practice consistently, month after month. Eiland specializes in helping veterinary practices dominate their local area by using proven local Internet veterinary marketing techniques. He has mastered the art of generating a flood of new patients into veterinary offices by helping them dominate the top local search engines like Google, Yahoo and Bing. Eiland contends, if a veterinary practice is not on the search engine’s first page for all of the cities a practice serves veterinarians are missing out on business and just as important their competitors are getting new business every day that could be theirs.
According to Eiland, now is the time for veterinary practices to get their business listed and take advantage of the growing numbers of people using local search to find veterinary services. Eiland states, “Statistics show that somewhere in the neighborhood of 86% of households do some kind of search for a local product or service on a daily basis. As a business, veterinarians need to go where the potential veterinary patients are looking and buying. There is clear evidence that the Internet has turned local. Statistically, 80% of Americans’ income is being spent within fifty miles of their homes and a successful local Internet veterinary marketing strategy is imperative to a business’ success.” Eiland has proven countless times that he has discovered the recipe for success to getting veterinary practices to rank highly on local searches in their area for veterinary specific services.
Mark Eiland has undoubtedly established himself as a leading expert in his field. He is the author of three reports that are made available to his clients to help them understand how they can increase their web presence and the value of their practice. Additional information about Eiland and LocalVeterinaryMarketing.com can be found at http://www.MarkEiland.com and http://www.LocalVeterinaryMarketing.com