Honey Hill Farms/Sugar Creek Offer a New Twist on the Frozen Treat Market

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Honey Hill Farms releases new indulgent flavors of frozen yogurt and announces Sugar Creek’s new soft-serve categories, jump starting the 2014 soft frozen dessert market.

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Our customers can now offer – Frozen Yogurt, Greek Frozen Yogurt, Soft Custard, Gelato/Reduce fat ice cream, and Italian Ice... Combined with self-serve customization this is the perfect storm for higher consumer traffic.

Sugar Creek Foods, a privately-held frozen dessert manufacturer supplying independently owned and operated frozen yogurt and treat shop end-users throughout the United States, has designed new Honey Hill Farms indulgent frozen yogurt flavors and under its Sugar Creek label, introduces soft Gelato/Reduced Fat Ice Cream, Custard, Ice Cream, and Italian Ice. Sugar Creek Foods, a pioneer in using bulky flavorings such as fruit purees, cookies, flavor droplets, and nuts in its Honey Hill Farms’ soft-serve frozen yogurt products, is incredibly excited about their new indulgent yogurt flavors as well as the new Sugar Creek soft-serve categories.

Scott Van Horn, President and partner said, “These are very unique products for the soft-serve and self-serve frozen treat industry. We are constantly testing and designing products for our customers that will separate their shops from all others.” Bud Gunter, VP Sales and partner added, “Indulgent frozen yogurt flavors such as Mint Chocolate Chip, Crispy Rice Treat, Cherry Limeade Sorbet, Southern Butter Pecan, Banana Bread, Blue Moon (a unique fruity cereal flavor), and Honey Cinnamon Graham Cracker will no doubt complement our current low-fat and non-fat lineup. We strive to give our frozen yogurt shop customers an edge in an ever-competitive frozen yogurt business, just as our bulky flavoring offerings have. Seldom does a yogurt producer create and introduce new flavors that will have such a positive impact for our stores as these will. These flavors will immediately have an opportunity to become favorite indulgent flavors with our customers. I think they will rival our Rocky Road, Sea Salt Caramel Pretzel, Dreamy Dark Chocolate, Cookies ‘N Cream, Cupcake, Birthday Cake, Cheesecake, and Tahitian Vanilla, all customer favorites.”

Van Horn and Gunter both predict that the addition of new categories will be a game changer in a rapidly evolving frozen treat world and will quickly become top-sellers among their end-users. “Rich, indulgent soft Custard swirled with sweet, tangy Italian Ice deliciously combines the best of both worlds and creates the very popular Gelati. Custard, Gelato/Reduced Fat Ice cream and Italian Ice, reminiscent of what you’d find in a traditional hard-pack, is a challenge to reproduce in a soft-serve product that has to run through a soft-serve machine,” stated Van Horn. “We believe it’s another unique category and will surprise the industry just like our bulky indulgent frozen yogurt did over the last few years,” commented Gunter.” Sugar Creek will continue testing other indulgent flavors, using the same type of bulky flavoring system to round out their new category flavoring offerings. New soft-Gelato/Reduced Fat Ice Cream flavors to roll out this spring are: Peanut Butter Fudge, Chocolate Chip Cookie Dough, Yellow Cake Batter, Jamoca, and Strawberry Shortcake. These new and exciting selections are one of the keys to success in the self-serve or traditional frozen soft-serve shop business, and Sugar Creek Foods plans to continue to be on the cutting-edge in soft-serve product development.

Van Horn commented, “Over the last few years we have seen a boom in the frozen yogurt business, however as many areas become over saturated and the newness wears off, its time to offer other products that complement frozen yogurt, especially in a self-serve environment. Although frozen yogurt has continued to increase in sales annually, there is the opportunity to capture increased revenue by attracting more consumers.” Gunter also added, “It’s important to help our end-user shops attract the customer numbers of the early days and combine it with the customization of self-serve soft serve. This offers our customer shops an opportunity to capture new sales by becoming a one-stop shop for the frozen treat eaters. Our customers can now offer – Frozen Yogurt, Greek Frozen Yogurt, Soft Custard, Gelato/Reduce fat ice cream, and Italian Ice, allowing them to cater to just about every taste out there. Combined with self-serve customization this is the perfect storm for higher consumer traffic.” Sugar Creek is excited to take the next step in creating self-serve customization and providing the opportunity for shops to satisfy many tastes”.

About Sugar Creek Foods International, Inc.
Sugar Creek Foods International, Inc. is a leader in the frozen yogurt and custom frozen soft-serve mix industry. For over 65 years, Sugar Creek has pioneered development, production, and marketing of frozen soft-serve dessert mixes. The Company operates a production facility in Russellville, AR, which manufactures its national brand Honey Hill Farms soft-serve frozen yogurt, which is real dairy and contains live active cultures. Sugar Creek offers branded and private label frozen yogurt, ice cream, Italian Ice, frozen custard, sorbet, & smoothie mixes. Sugar Creek’s end-user customers include frozen yogurt shops, convenience stores, quality restaurants, ice cream shops, custard shops, colleges, foodservice locations, and international chain accounts. http://www.thehoneyhillfarms.com http://www.sugarcreekfoodsinc.com

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Bud Gunter

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