Optimed Launch CAPTIV8 Social at AAO Chicago to Help Ophthalmologists Grow Their Practices

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With more than 1 in 10 people using Twitter in the USA and over 500 million Tweets per day, many people are using Twitter to find recommendations and advice. CAPTIV8 Social searches Twitter for Tweets matching specific search criteria within a predefined radius in real-time and facilitates patient engagement using 3D patient education animations.

CAPTIV8 Social provides the means to find patients, engage with them and nurture them to a point where they book an appointment.

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Twitter is a broadcasting medium, so anyone writing a Tweet is publishing it in the public domain. CAPTIV8 Social searches Tweets within a specified radius from a practice and filters them according to predefined search queries. So, if an Ophthalmologist wants to find people interested in laser eye surgery, it can be done in a few clicks through CAPTIV8 Social.

The power of this type of search is that it identifies potential patients in need of eye-care services at a time when they need them most. It also addresses the issue of convenience, where the provider (the Ophthalmology practice) is located nearby.

Identifying a target audience is only the first step. The next step involves engaging and nurturing to a point where these prospective patients become interested in the service provider. CAPTIV8 Social fulfills both these criteria.

A user can reply to Tweets by sharing a link to a resource of over 100 high quality, generic 3D ophthalmic animations. All animations are viewed on a personalized branded web page (built by Optimed as part of the CAPTIV8 Social product) displaying the practice’s logo and contact details. At the end of the animation, the consumer is given the opportunity to request an appointment with the practice, thereby offering a way to convert a social media interaction into a real patient (watch the video).

CAPTIV8 Social fits seamlessly into Optimed's flagship product CAPTIV8 - a product that can be used throughout the practice and on websites. Both products offer 3D animations in 15 languages with voice-over and captions.

Optimed are attending AAO Chicago and invite Ophthalmologists to visit their booth (4640). To pre-book a demonstration at the Optimed booth during AAO, click here.

About Optimed

Optimed is the developer of leading patient education and marketing platforms for Ophthalmology and Optometry. Optimed produce 3D patient education animations in 15 languages sold in over 25 countries.

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