What many green industry business owners don’t understand is that it is still extremely useful, if you do it right. Having a strategic plan for email marketing and content is essential.
St. Paul, MN (PRWEB) September 30, 2014
In their 2014 Green Industry Benchmark Report, a comprehensive survey of hundreds of green industry businesses, HindSite Software found that less than 40% of green industry businesses were using email to communicate with their customers and leads. It was an eye-opening finding, especially considering marketing surveys continue to show businesses see high ROI from email marketing.
To help green industry businesses improve their email marketing, HindSite Software, the leading provider of field service software to green industry businesses, recently released a new eBook titled Email 101: How to Leverage Email to Grow Your Green Industry Business.
The eBook delivers actionable advice that green industry businesses can use to improve their marketing and build better relationships with their customers. Author and owner of HindSite, David Crary says this of the new eBook,“Email marketing seems to be falling by the wayside. What many green industry business owners don’t understand is that it is still extremely useful, if you do it right. Having a strategic plan for email marketing and content is essential.”
As Crary explains, the green industry can reap the benefits of email marketing by creating compelling content and paying great attention to detail. Some of the key insights of the eBook are:
1. The importance of making emails mobile-friendly and how to best achieve that.
2. Making it easy for recipients to opt-in and opt-out of emails.
3. How to create a brief yet personal welcome email.
With tips on how to gather additional information from your leads to building an email list, the eBook covers many different aspects of the best strategies used in email marketing that will help green industry businesses turn their leads into sales. The eBook was written with green industry businesses in mind and the strategies in the eBook are designed to help readers gain an understanding of effective ways to build an email marketing strategy that will ultimately lead to more customers and higher visibility.
Not only has HindSite delivered an eBook on how to take advantage of email marketing, but they’ve also developed a service business marketing add-on product – HindSite Connect – that helps green industry businesses send personalized transactional and marketing emails.
“HindSite Connect makes it easy for our customers to inform, promote and sell by leveraging the power of email,” explains Crary. “Smart green industry businesses know that effective customer communication is the key to their success, and email helps them do that quickly and easily.”
Visit http://info.hindsitesoftware.com/email-101-for-your-green-industry-business to download the eBook.
About HindSite Software
HindSite Software has helped contractors better manage and grow their business with field service software since 2001. Designed by an irrigation contractor, HindSite assists service businesses with scheduling, contact management, field data collection (e.g. mobile field service software), and invoicing in QuickBooks® and Sage50.This paperless work order management software has been proven to increase efficiency and organization, meaning greater profit potential with less administrative time.