nFusion’s John Ellett Decodes Marketing Data At Oracle OpenWorld Conference

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John Ellett examines the intersection between rising consumer expectations and marketing cloud data during “The Changing Landscape of Data Management for Marketers” at Oracle OpenWorld on September 29 in San Francisco.

nFusion CEO John Ellett to speak at Oracle OpenWorld

nFusion CEO John Ellett to speak at Oracle OpenWorld

Today’s customers expect an always on, always relevant, always personal branded experience. Meanwhile marketers are overwhelmed by the ever-increasing technologies to reach their ideal consumer.

nFusion CEO John Ellett will provide a framework to help solve the challenge of meeting customer expectations while efficiently and strategically managing data solutions – and marketing cloud software – for Oracle OpenWorld attendees on September 29 in San Francisco.

“Today we’re seeing the ‘Amazonification’ of the consumer. They expect brands to deliver relevant, personalized content at each touch point, regardless of time of day, device or location,” says Ellett.

For marketers the risk of delivering stale customer experiences is costly: 78% of customers don’t receive a consistent experience across channels (source: Accenture) and 94% of customers have discontinued communication with a company because of irrelevant messages (source: Blue Research).

Ellett’s OpenWorld session, “The Changing Landscape of Data Management for Marketers,” helps marketers understand the evolution of technology’s impact on marketing and provides 10 steps to deliver engaging, personalized experiences across digital touch points.

Join the Conversation
Join Ellett live at Oracle OpenWorld on Monday, September 29 at 4:15 p.m., PDT, in Moscone West – 2004.

Join the conversation on Twitter by using the hashtag #OOW14 and following Ellett at @jellett.

Want to catch the replay? Sign up for a live webinar here


About nFusion
nFusion is a digital agency that partners with bold marketers to create change. We believe it takes courage to challenge the status quo and transform how brands engage an always-connected audience and a changing customer decision journey. We help marketers revitalize their brands, transform their digital platforms and accelerate sales. Headquartered in Austin, Texas, nFusion is proud to support AMD, la Madeleine, Memorial Hermann, Samsung, SanDisk and other brands. nFusion can be found online at, and on LinkedIn, Facebook and Twitter.

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