Perspective Group Confirmed As TripAdvisor® Official Partner

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Perspective Group Confirmed As TripAdvisor® Official Partner

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"TripAdvisor® has a major influence on our resort clients, and so the decision to invest in a partnership with them was not only logical but necessary to drive marketing in the vacation ownership industry forwards...

Perspective Group, an innovative marketing company for the vacation ownership industry has confirmed another major feature to its strategic arsenal, by becoming an Official TripAdvisor® Partner.

TripAdvisor® is the largest travel site* globally and its branded sites make up the largest travel community in the world, reaching nearly 280 million unique monthly visitors**, and featuring more than 170 million reviews and opinions covering more than 4 million accommodations, restaurants, and attractions.

This partnership enables Perspective Group to offer its clients a number of enhanced marketing and review collection features, which have been added as options to its INTUITION brand marketing division.

"TripAdvisor® has a major influence on our resort clients, and so the decision to invest in a partnership with them was not only logical but necessary to drive marketing in the vacation ownership industry forwards. We can now better utilize and manage powerful TripAdvisor® features to assist our clients existing reputation management efforts, by combatting and reacting to negative reviews, and engaging with members and resort guests in some very exciting ways to generate more positive reviews." Says Paul Mattimoe, President & CEO, Perspective Group.

For the vacation ownership industry, where vacation club products are available for sale in addition to traditional hotel stays, managing resort reputation and ranking on TripAdvisor® effectively can have a significant impact on the number of guest bookings received over a nearby competitor and at the same time, reduce rescission rates for vacation club sales departments. This new TripAdvisor® partnership combined with a number of other services that are exclusively available to INTUITION clients is expected to have a major impact on attracting new prospects for resort developers.

INTUITION Brand Marketing, a division of Perspective Group offers the most comprehensive independent marketing and customer engagement solutions currently available for the vacation ownership industry globally, yet also offers each of its core segments on an “a la carte” basis enabling clients to adopt only those services they need, and have the INTUITION team collaborate with other services or departments they currently have.

From custom content creation and PR syndication, to customer engagement strategies and social media marketing, INTUITION has a solution. It’s social media monitoring platform assists with online reputation management, original content enhances brand visibility, and services such as Social Media Advertising Management drives carefully targeted audiences to websites and promotional offers.

Perspective Group now operates three distinct divisions; Brand Marketing, Publishing and Conferences, and serves clients across the globe. The company has been in operation for more than 10 years with head offices now in Orlando, Florida. Perspective Group avidly supports the vacation ownership industry through enhanced promotion of more than 30 events per year via media sponsorships, and team members sit on a variety of association committees around the world, as well as operating their own independent conference, and hosting another on behalf of the Canadian Resort Development Association.

For more information about how INTUITION Brand Marketing can help your business, call +1 321 948 1319 or email info@perspectivegrp.com

About TripAdvisor®
TripAdvisor® is the world’s largest travel site*, enabling travelers to plan and have the perfect trip. TripAdvisor® offers advice from travelers and a wide variety of travel choices and planning features with seamless links to booking tools. TripAdvisor® branded sites make up the largest travel community in the world, with more than 260 million unique monthly visitors**, and over 125 million reviews and opinions. The sites operate in 34 countries worldwide, including China under daodao.com. TripAdvisor® also includes TripAdvisor® for Business, a dedicated division that provides the tourism industry access to millions of monthly TripAdvisor® visitors.

*Source: comScore Media Metrix for TripAdvisor® Sites, worldwide, July 2013

**Source: Google Analytics, worldwide data, July 2013

About Perspective Group
After several years of rapid growth, Perspective Group has expanded into three distinct divisions. [1] Brand Marketing – offering a comprehensive suite of services including but not limited to PR, Brand Monitoring, Reputation Management, Competitive Analysis, Social Media Marketing, Ad Management and more. Perspective Group is also a TripAdvisor® Official Partner, which enables the company to better assist clients with online review collection and management.

[2] Publishing - operating the largest independent vacation ownership trade publication globally and creating custom membership magazines for clients. [3] Conferences – producing the unique format Global Networking Expo (GNEX Conference), which attracts more than 200 senior level executives from over 110 companies worldwide. The company also produces the Canadian Resort Conference on behalf of the Canadian Resort Development Association, and hosts Leadership Culture Retreats for senior management teams in partnership with Advance Corporate Technology. For more information call +1 321-948-1319 or email info(at)perspectivegrp(dot)com

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Keisha Hayden
Perspective Magazine - for the Timeshare and Fractional Ownership Industry
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