Rivers Agency Wins W3 Gold Award for Creebulb.com

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Rivers Agency, a full-service advertising firm, has been recognized by the Academy of Interactive and Visual Arts with a W3 Gold Award for its groundbreaking work on CreeBulb.com. Rivers Agency’s work for Cree, Inc., the market-leading innovator of LED lighting, was chosen from a group of more than 4,000 entries for creative excellence on the web.

Rivers Agency, a full-service advertising firm, has been recognized by the Academy of Interactive and Visual Arts with a W3 Gold Award for its groundbreaking work on CreeBulb.com. Rivers Agency’s work for Cree, Inc., the market-leading innovator of LED lighting, was chosen from a group of more than 4,000 entries for creative excellence on the web.

Launched in December 2013, CreeBulb.com is a rich web resource for consumers, offering a platform to amplify Cree’s unique story, purpose and vision of sparking evolution in the lighting industry. In addition to product information, enhanced search features, an educational section and connections with social and news resources, CreeBulb.com now features an online savings calculator that helps U.S. consumers estimate how much money they could save by switching to Cree® LED Bulbs.

“We are truly honored to receive this award and to be recognized among the best brands and agencies in the business,” said Lauren Rivers, president of Rivers Agency, a full-service North Carolina ad agency and website development firm. “This award is a testament to our hard work, our continued collaboration with an amazing client and our passionate approach to web design.”

The W3 Awards® program honors outstanding websites, web marketing, web video, mobile sites/apps and social content created by some of the best interactive agencies, designers and creators worldwide. The W³ is sanctioned and judged by the Academy of Interactive and Visual Arts, an invitation-only body consisting of top-tier professionals from a "Who's Who" of acclaimed media, interactive, advertising and marketing firms.

“We are so pleased with the overall quality and design of CreeBulb.com, and Rivers Agency continues to impress us with their insight and execution,” said Mike Watson, Cree vice president of product strategy. “CreeBulb.com has helped educate consumers on the benefits of LED lighting by providing a powerful vehicle for sharing product information, fostering consumer engagement and strengthening brand awareness.”

Founded in 1993 with a real passion to meet the needs of clients, Rivers Agency has grown tremendously over the last 21 years to become a top North Carolina ad agency. Triangle Business Journal recently placed Rivers Agency in the No. 5 spot on its list of the Triangle’s largest advertising firms.

About Rivers Agency
Rivers Agency is a full-service advertising agency offering integrated marketing and advertising, public relations, print design, web design and development, and TV and video production – all leveraging the latest in digital, social and mobile technologies. As the fifth-largest agency in the Triangle area of North Carolina, Rivers provides a mix of expertise in cross-platform design – from print to web to video and beyond – that enables the agency to provide maximum results for each client. https://www.riversagency.com

About the W3 Awards
The W³ Awards program honors creative excellence on the web and recognizes the people behind award-winning sites, marketing programs, social content, mobile site/apps and online video. In honoring the best of the Web, the W³ Awards program is the first major web competition to be accessible to the biggest agencies, the smallest firms and everyone in between. Small firms are as likely to win as Fortune 500 companies and international agencies. In its ninth year, the W³ Awards received over 4,000 entries from ad agencies, public relations firms, interactive agencies, in-house creative professionals, web designers, graphic designers and web enthusiasts.

W3 Awards® is a registered trademark of Recognition Media, LLC. Cree® is a registered trademark of Cree, Inc.

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For media inquiries, contact Rivers Agency:
Lauren Rivers
publicrelations(at)riversagency(dot)com
919-932-9985

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Lauren Rivers
Rivers Agency
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since: 05/2009
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