GoJane Unveils “Shop By Color” Feature In Time for New Fall Shoes

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Online retailer GoJane unveils an easier way to shop with their new shoe collections sorted by color.

GoJane - Shop Shoes by Color

GoJane - Shop Shoes by Color

Many of our shoppers also have a favorite shoe color that they always go with, like basic black or brown, so we want to make it easier to locate those favorites as well.

GoJane is an online retailer known for selling stylish clothes for young women at affordable prices. Just in time for the release of their latest fall shoes, GoJane will release a “Shop by Color” feature on their already convenient website that promises to make it even easier for shoppers to find the perfect shoes to go with any outfit.

By clicking the drop-down menu for shoes on GoJane’s homepage, shoppers will find a “Shop by Color” heading that includes broad categories of shoe colors. Neutrals like black, white and brown have their own categories, while bold neons and metallics are also organized by their individual shades. Once a shopper clicks on a specific color, they’ll find a selection of everything from flats and sneakers to sexy high heels in their chosen shade.

GoJane’s “Shop by Color” feature aims to help shoppers find a shoe in a color to suit their needs, without having to browse through the website’s expansive shoe selection.

“We wanted to add an option to shop by shoe colors so that shoppers can match their shoes to a specific outfit, like a great pair of brown boots with a new fall dress or a pair of red sneakers to wear with casual jeans,” said Malinn Cisneros, GoJane’s blog editor. “Many of our shoppers also have a favorite shoe color that they always go with, like basic black or brown, so we want to make it easier to locate those favorites as well.”

GoJane customers have been able to use the “Shop by Color” feature for all shoes since its release in mid-September.

GoJane is an online retailer of fashion-forward apparel for progressive young women. The website offers all of the latest trends in clothing and accessories for a fraction of the cost of designer brands. GoJane’s helpful customer service team is available five days a week, and their 30-day return policy makes finding the right size fast and easy.

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Tony Pang
GoJane
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