Macadamian Launches New UX and Software Technology Workshop Portfolio

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Macadamian introduces a series of user experience design, usability and software development workshops to assist product development teams from production ideation to market ready - and everything in between.

'Macadamian provided us with guidance and advice, not just to build a single usable feature, but to transform our entire organization’s practices and processes.' Andrew Hircock, Director Product Design, Mxi Technologies

Macadamian is proud to announce the launch of a new portfolio of user experience and mobile technology workshops. Aimed at helping take the guesswork out of the product development process, these new workshops guide product management teams from concept creation through to market validation leveraging a range of tools and roadmaps to get them started and keep on course.

“After 15+ years, Mxi Technologies realized that we needed to radically improve the user experience of our software products so we turned to Macadamian. They provided us with guidance and advice, not just to build a single usable feature, but to transform our entire organization’s practices and processes. Macadamian’s depth of experience, expertise and talent were exactly what we needed.” Andrew Hircock, Director Product Design, Mxi Technologies.

Macadamian’s Workshop Portfolio is focused on assisting companies in modernizing existing software and developing disruptive desktop, web and mobile solutions. The Portfolio offers the following range of workshops:

Innovate workshops focus on brainstorming new product concepts; in addition to securing organizational alignment on product roadmap, technical and financial goals.

1. Plan workshops help to transform concepts into engineering specifications and fast prototypes; and uncover whether intended users understand, need or want your product.

2. Build workshops layout project methodology options that best structure and ensure the integration user experience, effectiveness of distributed teams and tools.

3. Validate workshops investigate product performance post launch to uncover user experience issues as well as potential areas for enhancements.

Driven by customer insight, Macadamian's approach to workshops is based on the intersection of user experience design, technology, and business goals. "The emphasis is on delivering an interactive experience where participants actively co-create concepts grounded in user needs while leveraging digital technology drivers,” says Scott Plewes, Vice President, User Experience, Macadamian.

About Macadamian (
Macadamian is a full service software design and development firm. From product ideation to market ready – and everything in between, we provide a complete range of usability, design and engineering services. From big consumer brands to enterprise, telecom, and healthcare; our solutions are founded in design that thinks of the customer first while leveraging the cloud, Big Data, and Internet of Things to deliver context-aware and adaptive experiences.. The result? Engaging software solutions that have a direct impact on the bottom line.

Macadamian is headquartered in Gatineau, Canada and also has offices in the United States, Armenia, and Romania. Visit or contact via phone at +1 877 779 6336.

For further information:
Macadamian contact:
Vani Edwardson
Director of Marketing
Tel: +1 819 772 0300
Email: vedwardson(at)macadamian(dot)com

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Vani Edwardson
+1 (819) 772-0300 Ext: 146
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