BrandMapz Selected by DNC to Help Increase Online User Experience for Yosemite National Park’s Website

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Delaware North Companies hopes to help vacationers explore more park activities when visiting the popular National Park through the help of the BrandMapz platform.

“The image mapping capabilities allow relevant information to be displayed where it will be most beneficial to viewers.”

BrandMapz, the leader in creating enhanced digital media, is helping the DNC provide interactive images on their website. Through the use of this platform, information rich images easily deliver beneficial facts on popular tourist locations, multiple points of purchase for specials running around the area, and higher social media engagement.

“Our platform provides the DNC with a unique format for providing information to anyone looking to get the most out of their trip to Yosemite National Park,” said Gaurav Saran, CEO of BrandMapz. “The image mapping capabilities allow relevant information to be displayed where it will be most beneficial to viewers.”

The BrandMapz platform provides marketers with the ability to enhance image based marketing campaigns. Applicable content and links will be combined with park images to reveal information on popular park locations and activities, direct links to either purchase or gather more details, and easy social media sharing capabilities. The enriched images on the DNC website will also capture real-time analytics for marketers to track viewer behaviors and continue to improve campaigns.

“We were excited to work with the BrandMapz interactive images not only to help people find the information they are looking for in an attractive and eye-catching format, but also to drive interest in specific services and products,” said Theresa Ho, Online Marketing Manager for DNC. “The team at BrandMapz has been very generous with their solution, and we’re looking forward to exploring the uses on Social Media and through our email campaigns.”

About BrandMapz
BrandMapz is a cloud-based marketing platform that allows retailers, content publishers, media houses and major brands to provide digital content viewers with a rich experience within the images being added to their company websites, email campaigns, and other internet marketing campaigns. BrandMapz helps companies achieve desired buyer behaviors, connect various marketing campaigns, and increase social media presence.

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Katie Moreno
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