BrandShop Selects OrderGroove as Their Subscription Commerce Technology Partner for the CLIF® Bar Store

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Clif Bar & Company is the latest BrandShop client utilizing OrderGroove’s Subscription Retail Platform® to convert new and existing customers into repeat buyers.

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OrderGroove was the ideal business and technology partner for this project as their subscription and e-commerce expertise made the implementation and monitoring of the program a breeze.

OrderGroove, the leader in subscription commerce solutions, and BrandShop (formerly SureSource LLC) have partnered to offer a subscription program to Clif Bar & Company customers on http://www.ClifBarStore.com. BrandShop selected OrderGroove as a partner based on the company’s innovative subscription technology and award-winning expertise in driving sales and lifetime value via subscriptions.

Clif Bar & Company, the maker of CLIF® Bar energy bars, is the latest in a line of satisfied BrandShop clients utilizing OrderGroove’s Subscription Retail Platform® to convert new and existing customers into repeat buyers. To ensure program growth and success, OrderGroove's team of Subscription Marketing Experts & Data Analysts continuously monitor and optimize each program - maximizing subscription revenue, ensuring brand loyalty, and guaranteeing peak order-over-order retention rates.

The CLIF® Bar Auto-Ship program enables CLIF® Bar Store customers to have their favorite energy and health products regularly delivered at a frequency of their choice. The many customer benefits include free shipping on every recurring order, automatic processing of all orders with email reminders beforehand, and the ability to seamlessly manage all aspects of the Auto-Ship subscription through OrderGroove’s advanced “My Subscription Interface” within the My Account section.

“Introducing a subscription program to the CLIF® Bar Store was a no-brainer,” says Dan Forno, Vice President of Ecommerce at BrandShop. “Clif Bar & Company’s best customers can now have their favorite CLIF® Bar products delivered automatically right to their doorstep, and CLIF® Bar can transition a large portion of their most loyal customers into a channel that requires little continuous management and yet delivers the most ongoing value. OrderGroove was the ideal business and technology partner for this project as their subscription and ecommerce expertise made the implementation and monitoring of the program a breeze.”

“I’m very excited to welcome another great Food & Beverage brand to the OrderGroove roster and am sure CLIF® Bar customers will enjoy the convenience and savings of the Auto-Ship program for years to come,” said Greg Alvo, CEO and Founder of OrderGroove. “BrandShop and OrderGroove have a great partnership, and I’m pleased to see even more of BrandShop’s brands recognizing the power of a subscription program to drive revenue and lifetime value to their e-commerce business. Our team looks forward to making the CLIF Bar Auto-Ship program a runaway success.”

About BrandShop:
BrandShop (formerly SureSource LLC) provides branded digital commerce experiences for brands that care about their consumer’s shopping experience. For 20 years, the company has provided a wide array of digital commerce services, and currently serves more than 70 clients including leading consumer brands ArmorAll, Casio, Cuisinart, Hershey’s, Nicorette, Ping, Samuel Adams and Waterpik. From site design to package delivery, BrandShop’s proprietary ecommerce technology, marketing, onsite fulfillment and in-house customer service ensure that clients increase the value of their brand and generate online sales. These services are offered on an end-to-end or modular basis. BrandShop is a privately held company that is majority owned by Veronis Suhler Stevenson, a leading media and communications private equity firm. For more information, visit http://www.brandshop.com.

About Clif Bar & Company:
Clif Bar & Company is a leading maker of nutritious and organic foods and drinks, including CLIF® Bar energy bar, LUNA®, The Whole Nutrition Bar for Women®; and CLIF Kid®, Nourishing Kids in Motion®. Focused on sports nutrition and snacks for adventure, the family and employee-owned company is committed to sustaining its people, brands, business, community and planet. To conveniently purchase wholesome CLIF® Bar products online, visit http://www.ClifBarStore.com.

About OrderGroove:
OrderGroove is the leader in subscription commerce solutions, powering continuity and auto-replenishment programs for retailers including CVS, Grainger, Dollar General, Jockey, & L’Oreal. The company’s Subscription Retail Platform® – coupled with an award-winning team of Subscription Marketing Experts & Data Analysts – empowers brands to leverage the power of convenience to convert shoppers into loyal subscribers, increasing annual spend, purchase frequency, and customer lifetime value by 200 – 400%. For more information, visit http://www.ordergroove.com.

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Katie Shea
OrderGroove
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