Catapult Chicago Partners with Dynamic Signal to Drive Awareness for Local Entrepreneurs and Startups

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Dynamic Signal to power Catapult Chicago’s new advocacy marketing channel and content marketing efforts with their VoiceStorm “OS for Advocacy” platform.

The concept of turning the marketing inside out, enabling the founders and teams of all the great companies we work with to be the voice of the community is incredibly powerful.

Catapult Chicago, a digital start-up community located in the heart of Chicago’s River North neighborhood, is partnering with silicon valley software start-up Dynamic Signal to help activate its start-up community members as advocates, bringing more exposure, awareness and reach to their entire network of entrepreneurs.

Founded by entrepreneurs for entrepreneurs, Catapult Chicago’s mission is to help grow the next generation of technology startups in Chicago.

“We are always looking for innovative new ways to market what we do,” says Michelle Soble, Marketing Director of Catapult Chicago. “The concept of turning the marketing inside out, enabling the founders and teams of all the great companies we work with to be the voice of the community is incredibly powerful. Nobody knows our story better than us, so it’s been exciting to see this program take shape.”

Catapult Chicago is off to a fast start with their advocacy program, with many of the companies they work with already engaged.

“This is an exciting relationship for Dynamic Signal,” says CEO Russ Fradin. “Having been a start-up founder and investor, I know first-hand what it takes to gain traction and break through within a given market. We’re proud to enable these start-ups to have a voice, and lead by example through our technology and experience.”

Dynamic Signal, an industry leader in the advocacy marketing category, powers programs for hundreds of companies, including many fortune 500 brands. Its VoiceStorm platform enables a brand’s employees, partners, or customers to be advocates, by utilizing mobile and web technologies that seamlessly share news and announcements on behalf of the company directly to their personal social connections.

About Catapult Chicago
Catapult Chicago is an independent collaborative community aimed to support growing later-stage tech startups. Founded by entrepreneurs for entrepreneurs, Catapult is the only non-profit 501(c)6 working space for Chicago startups that have demonstrated business traction. It is a place where the most talented people behind the most promising startups can learn, grow and excel together. The peer-selection model creates a community culture of hard-working entrepreneurs at similar stages of growth, that can use their shared experiences and network to accelerate growth for one another. Catapult alumni companies include Shiftgig, BucketFeet, TempoIQ, Packback and Procured Health. Current Catapult resident companies include Scholastica, Opternative, The Black Sheep, Supply Vision and LearnCore. Visit us at and follow us on Twitter @CatapultChi.

About Dynamic Signal
Dynamic Signal is a silicon valley software company that provides VoiceStorm, a marketing platform that helps top brands partner with and leverage the social reach and influence of their employees, fans and customers to achieve their branding, marketing and commerce goals. VoiceStorm is the only comprehensive “OS for advocacy,” a single platform for sourcing, managing and distributing content, for managing relationships with advocates, and for sharing via mobile apps. It’s the only feature-complete, one-stop platform with everything needed to run a successful program: an advocate hub, gamification tools to engage advocates, and real-time reporting and insights on program participation and performance. Dynamic Signal’s customers include top companies across entertainment and media, consumer packaged goods, financial services, fashion and beauty, high tech, and advocacy. The company, founded in 2010, is based in San Bruno, California, and is comprised of a veteran management team and top-tier investors including Trinity, Venrock, Time Warner Investments, Rembrandt Venture Partners and Cox Media Group. Visit us at and follow us on Twitter @dynamic_signal.

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Michelle Soble
Dynamic Signal
since: 02/2011
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