Dirk Beveridge Aims To Create A New Movement Of Innovation Across the $5 Trillion Wholesale-Distribution Industry

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One of the Country’s Most Outstanding Speakers and Best-Selling Author Dirk Beveridge Discusses His New Book INNOVATE! on Best Seller TV

On The Set of C Suite TV

In an era in which distributors are now competing against the smartest, boldest, and most customer centric guys on the planet, there is no choice for distributors other than to disrupt themselves and innovate."

Dirk Beveridge is on a mission to create a new wave of innovation throughout the distribution industry. He’ll discuss this need in-depth during the latest issue of Best Seller TV, an online business show featuring one-on-one interviews with best-selling authors. Beveridge discusses his new book INNOVATE! How Successful Distributors Lead Change In Disruptive Times with host Taryn Winter Brill. The episode is scheduled to begin airing on Tuesday, September 30.

The numbers from Beveridge’s research that he shares during the interview with Winter Brill are sobering:

81% of distributors believe much of the distribution industry is operating from “dated” business models.

72% believe their companies are too slow to make changes to their business.

“In an era in which average is over and in which distributors are now not just competing against the guys across town,” explains Beveridge “Distributors find themselves competing against the smartest, boldest, and most customer centric guys on the planet. When Jeff Bezos and others entering your space, there is no choice other than to disrupt yourself and innovate.”

Throughout the in-depth interview on Best Seller TV, Beveridge discusses:

How business leaders will remain relevant in the future;
The meaning of transformative leadership;
The economic, leadership and personal perspectives of innovation;
The essentials of the employee base;
And what it takes to drive change

Best-selling author, speaker, and former Fortune 100 CMO Jeffrey Hayzlett created Best Seller TV to give top-tier business authors a forum for sharing thought-provoking insights, in-depth business analysis, and their compelling personal narratives.

“Dirk Beveridge hits the nail on the head with his new book Innovate! In the disruptive times we live in, it's critical for businesses to adapt and change by being innovative,” explained Hayzlett. “On the newest episode of Best Seller TV on C-Suite TV, Dirk shares with viewers what it takes to drive change and remain relevant into the future – a must for all C-Suite leaders.”

The episode can be viewed at http://www.csuitetv.com

About Dirk Beveridge
Dirk Beveridge noticed that innovation was bypassing distributors and founded UnleashWD in 2012 to set a bold new agenda for the over 300,000 distributors in North America.

His new book INNOVATE! How Successful Distributors Lead In Disruptive Times will be published on September 15, 2014, by the NAW Institute for Distribution Excellence.

As one of the country’s most outstanding speakers, Beveridge delivers a new voice, a new energy, and a new outlook. For more information visit http://www.dirkbeveridge.com

He is available for press interviews, corporate speaking, and consulting. To contact Beveridge, call 847-381-7797 or email info(AT)unleashwd.com.

About C-Suite TV:
C-Suite TV is a web-based digital on-demand business channel featuring interviews and shows with business executives, thought leaders, authors and celebrities providing news and information for business leaders. C-Suite TV is your go-to resource to find out the inside track on trends and discussions taking place in businesses today. This online channel is home to such shows as C-Suite with Jeffrey Hayzlett, (MYOB) Mind Your Own Business and Best Seller TV, with more shows to come. C-Suite TV is part of C-Suite Network, the world’s most powerful network of C-Suite leaders. Connect with C-Suite TV on Twitter and Facebook.

About Jeffrey Hayzlett:
Jeffrey Hayzlett is the Contributing Editor and Host of C-Suite with Jeffrey Hayzlett on Bloomberg Television. He is also host of the digital television show (MYOB) Mind Your Own Business on C-Suite TV.  Hayzlett is a global business celebrity, speaker, best-selling author, and Chairman of C-Suite Network, home of the world’s most powerful network of C-Suite leaders. Connect with Hayzlett on Twitter, Facebook, LinkedIn, Google+ or email.

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