Beauty industry expert creates a beauty blog that goes beyond skin deep.

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Beth Whitfield, the creator of the Hair Body and Sol family of salons, a national educator and entrepreneur has created a new beauty blog that is designed to educate, entertain and help us all awaken our natural beauty from the inside out.

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There's beauty in us all, and in everything we do. The fun part is finding it, bringing it out and showcasing it!

The beauty industry is a fascinating one to outsiders, and can seem somewhat shrouded in complexities. This isn't the case any more; at least when it comes to Beth Whitfield’s new Beauty Blog.

Beth Whitfield is a beauty industry expert, a nationally published hair and makeup artist, being published in beauty and fashion magazines around the country, including Vogue and many others. Beth is also a platform artist and a Premiere National Color Educator and if that wasn’t enough Beth is also the creator and CEO of the Hair Body & Sol family of salons: Hair Body & Sol, Inc. in Vista, California, HBS Revolution, LLC., in Carlsbad California and HBS Serendipity, Inc. in Ketchikan, Alaska.

“I love what I do, every aspect of it. I love creating beauty in any form and believe that there is beauty in everything. Be it in the form of an editorial or fashion photo shoot, on set for a TV show or movie, in being able to create jobs and careers and opportunities for others, there's beauty to be found in it all. I find beauty in the form of education and in creating individualized works of art with each and everyone of my clients and all the clients to frequent any of our Hair Body and Sol salons,” said Beth Whitfield.

Beth’s new Beauty Blog series is set to educate those of us who are not beauty industry experts on the various types of beauty techniques, methods, tips and tricks to make our daily beauty regimens easier and more productive, and to help us maintain our look between our visits to the salon. On top of that Beth will share some educational and insightful beauty industry secrets, alongside current trends and fashion, beauty tips and tricks and many other topics.

Beth told us that she has a goal to provide helpful, informative and entertaining information that will educate interested minds and help her readers find joy in creating beauty, not only with their outwardly appearance but internally as well. A motto she created for Hair Body and Sol is “Awakening your natural beauty from the inside out”, a motto Beth has taken personally.

When asked about why she is taking the time to produce a beauty blog with everything else she has going on in her daily life as an educator, working on photo shoots and handling three salons, and more, Beth replied: "I have such a passion for helping others succeed and in finding their own form of beauty that I do not see what I do daily as a job or a project, it my way of life, it's who I am. I see it simply as another opportunity to share my passions; the passion I have for the beauty industry, as a salon owner, an educator, and an entrepreneur. I have a goal of being mentor and role model to aspiring artists so that they may not have to struggle as I have in order to accomplish their goals. I have worked extremely hard and overcome some major obstacles and barriers to get to where I am today, if I can take my experiences and help someone excel faster and easier than I did, that’s beauty to me.”

Many years ago Beth Whitfield had a vision of creating a salon that all stylists dream of being a part of and clients are proud to call home. It seems as if Beth has done just with all three of her salons having combed her passion for creating beauty with her years of experience in nearly all elements and aspects of the beauty industry to mold a fresh new salon design and brand; a brand replete with California trendy styles and a splash of southern charm. It’s this commitment and passion that makes Hair Body & Sol shine and now with the new Beauty Blog, the future for Beth and the Hair Body and Sol family of salons seems brighter than ever.

You can check out Beth’s Beauty Blog at any of the salon's websites,, or and Beth’s own website

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Brian Whitfield
Hair Body & Sol, Inc.
since: 04/2009
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Brian Whitfield

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