Whiter Image Launches Four Disciplines of Execution Initiative into Corporate Strategy

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Whiter Image Dental CEO Brad Stevens recently attended a Franklin Covey Four Disciplines of Execution seminar and took away important rules for translating strategy into action at all levels of an organization. Specifically, Whiter Image has been using these principles to focus on the company’s mission and incorporating this into everyday company interactions.

Whiter Image Dental Logo

Whiter Image Dental Logo

In an effort to better improve the focus of their organization, Whiter Image Dental has recently implemented some principles from the Four Disciplines of Execution with the goal of improving the company as a whole. Whiter Image CEO Brad Stevens attended a Four Disciplines seminar and described it as the “Most eye-opening seminar [he had] ever been to.” The objective of the Four Disciplines is to help entrepreneurs and business leaders produce great results by tapping into the desire to win that exists in each individual.

The Four Disciplines can be summarized into the following distinct categories that have been identified for holding organizations back: focus, leverage, engagement and accountability. For Whiter Image, the discipline of focus means being clear about the company’s mission statement and the impact that it will have on its customers. The discipline of leverage was implemented to show employees how they could do more with less and leverage everyday situations. In terms of engagement, Whiter Image employees are practicing passion-driven conversations to produce great results. Finally, and the most important discipline identified by Stevens, is accountability. Accountability for Whiter Image means following through on your goals despite tons of competing priorities.

Director of Marketing Amanda Poe is a big fan of the new initiative. “I love this new policy. It sets the tone for the entire day. It changes the way we interact with ourselves, each other and our customers. We are giving exemplary service to our customers because we are overflowing with positivity.” Poe went on to say that the passion-based conversations have had a positive impact on work-life.

A recent survey conducted by Whiter Image showed that 4 out of 5 of the company's customers have had a “great” experience with Whiter Image. Whiter Image looks to incorporate more of the Four Disciplines into other areas of their workplace to improve their client offerings and to focus on creating effective, innovative teeth whitening products at a fraction of the cost of their competitors.

Whiter Image Dental is a provider of significantly discounted teeth whitening products and dental marketing services for clients in over 30 countries. Contact Whiter Image Dental today at 877-944-8330 or visit them online at http://whiterimagedental.com/.

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Amanda Poe
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