The Per4mance Trak dashboard enables advertisers to view and analyze real-time campaign data, and drill down to answer unlimited questions and yield actionable insights.
San Mateo, Calif. (PRWEB) September 30, 2014
Self-service dashboard allows advertisers to drill down, analyze and attribute
4INFO enables precise, purchase-based ad targeting in mobile and online for national brand advertisers, with ability to attribute sales lift to campaign ad impressions
4INFO — the fast-growing technology company solving the challenge of mobile attribution for national brand advertisers — today announced its launch of Per4mance Trak, a real-time insights dashboard for mobile media advertisers. This new technology gives advertisers self-serve access to detailed campaign data about their mobile ad campaigns.
Using Per4mance Trak, mobile advertisers are able to explore their campaign data in-depth and in real time, versus waiting to receive standard reports that may not include the kind of detail they want to see. With Per4mance Trak, they can see how a campaign is performing at any given moment in time, including number of impressions, number of households reached, click data, percent of impressions delivered while at home vs. away from home, DMA breakdowns, device type and more.
“Advertisers are constantly seeking new insights into their mobile audience,” said Tim Jenkins, CEO of 4INFO. “The Per4mance Trak dashboard enables advertisers to view and analyze real-time campaign data, and drill down to answer unlimited questions and yield actionable insights.”
4INFO’s AdHaven Bullseye flagship advertising platform has tied 152 million mobile devices to 101 million U.S. households. Unlike competing solutions that can only infer about ad targeting, 4INFO’s ability to match a mobile device to a household allows advertisers to know precisely which household they are targeting with their mobile ad campaigns.
“No other platform comes close to the level of precision and accuracy in targeting with the scalability that national brand advertisers need. Now, with Per4mance Trak, we’re also offering the in-depth data analysis and insights advertisers need in real time to track campaign performance, attribute the results and measure the return on their mobile ad spend,” Jenkins said.
4INFO is a fast-growing mobile technology company solving the mobile attribution challenge for national brand advertisers to measure the ROI that matters most: sales lift at the cash register. A privately held company, 4INFO’s brand ad revenue tripled in 2013 over 2012 — and continues to experience exponential growth. 4INFO’s patented mobile technology has tied 152 million mobile devices to 101 million U.S. households. 4INFO’s flagship product — AdHaven Bullseye — enables advertisers to target consumers with the same precision as online and direct mail advertising. AdHaven Bullseye anonymously matches mobile device data to household-level purchase data providing the ability to measure actual sales results from a mobile ad spend. Launched in March 2013, 4INFO’s AdHaven Bullseye has already powered mobile ad campaigns for more than 140 national brands with impressive accuracy and results: average sales increases of 7.5%, ROI averaging 382% and as high as 823%, and market share increases at the expense of competitors. 4INFO collaborates with the most trusted 3rd party data providers of purchase and lifestyle data — including Acxiom, Nielsen, and Nielsen Catalina Solutions. On the forefront of mobile innovation since 2004, 4INFO is headquartered in San Mateo, Calif., with offices in New York, Los Angeles, Chicago and Boston. Learn more at http://www.4INFO.com.