Adds William Norwich to its Board of Advisors

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The online portal for pre-loved designer clothing and accessories continues expansion.

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We are thrilled to have Billy on board. We are great fans of his work and know that he will provide valuable guidance as SnobSwap continues to grow.

SnobSwap CEO and co-founder Elise Whang announced today that style and fashion world veteran William Norwich, best known for his editing and writing for Vogue and The New York Times, has joined its board of advisors.

SnobSwap is the leading online marketplace to shop the nation’s best consignment boutiques as well as buy and sell pre-loved designer clothing amongst SnobSwap’s ever-expanding community of e-shoppers.

“We are thrilled to have Billy on board,” says Whang who founded SnobSwap with her sister Emily Dang in 2012. “We are great fans of his work and know that he will provide valuable guidance as SnobSwap continues to grow.”

Norwich, who will sit on SnobSwap’s board of advisors, will help forge strategic philanthropic relationships and business development opportunities for the site. He will also contribute editorial direction for the SnobSwap blog that showcases style inspiration, story telling, and cost-and-eco-friendly fashion tips.

“One evening several years ago for Vogue, I reported a very high-fashion swap meet at the New York City apartment of the filmmaker Maggie Betts,” says Norwich. “The first thing that got my attention was how much storytelling there was in each piece of clothing. The second thing was a conversation describing how swapping, shopping vintage or consignment benefits the environment—it is good news that online resale is one of the fastest growing sectors in e-commerce. So when Elise and Emily reached out to me, I was delighted to help them. With their shoppers, and with their consignment store owners and employees, they’ve built a community of—no, not snobs—but discerning and responsible fashion followers.”

About William Norwich

From 1989 to 1996, Norwich was Vogue magazine’s editor-at-large. Until 2004, he was the style and entertaining editor of The New York Times Magazine and a frequent contributor to The New York Times newspaper. From 2004 until 2012 he wrote the “Norwich Notes” column for Vogue as well as feature stories for the magazine. He has hosted many Vogue videos including Live Stream coverage of the Met Gala in 2012 and 2013. He currently is working on fashion-related projects for Phaidon Press and a fiction project for Simon and Schuster. Norwich is the author of several books including the novel Learning to Drive and the children’s book Molly and the Magic Dress. Norwich’s first job in style journalism was working as an assistant to the late fashion journalist Eugenia Sheppard in whose memory the Council of Fashion Designers of America gives its annual Media Award.


SnobSwap is the premier online platform to sell, swap and shop pre-owned designer clothing, handbags, shoes and accessories. SnobSwap is the only online marketplace that hand-selects the best consignment stores and top closets to sell online. SnobSwap mobile app will launch in the fall.

“We believe that bringing high-end consignment shopping online meets the demand of today’s savvy consumers looking for a bargain and quality. Our platform also allows a “feel good” factor since reusing high-end fashion is eco-friendly,” says co-founder Emily Dang.

Who What Wear, recently described as a “massive e-bazaar that grants you access to the top brick-and-mortar consignment shops and closets in the land.” SnobSwap has seen rapid growth in the expansion of the consignment stores on its platform.

Local consignment stores from New York to Los Angeles, Miami, Washington D.C., San Francisco and Las Vegas are choosing SnobSwap as their gateway to e-commerce. Some of these wonderful boutiques include INA (New York, NY), Chic to Chic (Gaithersburg, MD), OnQueStyle (Corona Del Mar, CA), Sui Generis (San Francisco, CA), Secondi (Washington D.C.) and C. Madeleines (Miami, FL).

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Russell Rabichev
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