AthenaInvest Awarded ‘Top Guns’ Performance Recognition for Three Different Investment Strategies Using Behavioral Portfolio Management

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Leader in Behavioral Portfolio Management Sees Growing Recognition

AthenaInvest ( has announced that their mid-year 2014 performance marked an important performance milestone for the firm. Within their line-up of separately managed accounts which are driven by their proprietary Behavioral Portfolio Management investment process, all three of their distinct strategies were awarded ‘Top-Guns’ recognition from the Informa Investment Solutions PSN manager ranking database, the longest-running investment manager database in North America. (1) This distinction is awarded only to the top ten investment managers in each investment category that have outperformed both their benchmark and their peers.

AthenaInvest isn’t new to PSN Top-Guns recognition. The Athena Pure | Profitability Portfolio has 5 consecutive years of PSN Top-Guns status and added another quarter of recognition for its one-year performance for the period ending June 30, 2014, in the All-cap Value Universe. As a single strategy concentrated equity portfolio, it is designed to generate alpha by focusing on specific behavioral factors.

The Athena Global Tactical ETFs Portfolio was named to the Top Guns list for both one-year and three-year returns for the period ending June 30, 2014 within the ETF Global Equity Universe and for its three-year performance compared to other Global Equity Managers. The Athena Global Tactical ETF Portfolio allocates among U.S. Large-Cap, U.S. Small-Cap, and International Developed Equities. It includes the flexibility to use leverage in each of these markets or move to all cash allowing for both opportunistic and defensive exposure. Tactical decisions are determined by Athena’s market barometers which measure deep behavioral currents.

The Athena Dividend Income Equity Portfolio also received Top-Guns status for its quarter-end performance for the period ending June 30, 2014, in the All-Cap Universe. This portfolio is a concentrated equity portfolio of high yielding dividend-paying equities designed to generate a balance of long-term growth and high current income. The investment process includes an innovative approach to analyzing the behavior of the universe of active equity mutual fund managers to identify the highest dividend yield payers.

C. Thomas Howard, Ph.D., CEO and Director of Research at AthenaInvest, heads up their portfolio management. He has worked closely with the academic community for decades and his research resulted in AthenaInvest’s patented research process. “Our approach identifies predictable behavioral errors in the equity markets,” commented Professor Howard. “Those errors create price distortions which we systemically analyze to generate superior investment selection and portfolio performance.”

In addition to the AthenaInvest separately managed accounts, AdvisorShares and ICON Advisers have partnered with AthenaInvest to offer active ETF portfolios and strategist portfolios using AthenaInvest’s patented behavioral research.

“To have three distinct strategies deliver performance with our Behavioral Portfolio Management investment approach is evidence that our research process has potential for even broader application,” commented Professor Howard. “We continue to see interest from other firms for products using our unique methodology which will continue to expand our offering.”

For media inquiries requesting more information on AthenaInvest, please contact Pamela Saunders at (415) 254-7169 or Pamela.saunders(at)AthenaInvest(dot)com. For financial professionals requesting more information, please visit or call (877) 430-5675.

About AthenaInvest Advisors LLC
AthenaInvest is the industry leader in Behavioral Portfolio Management with a patented research process built on a deep academic foundation developed over 35 years of interaction with leading academics and institutional managers by C. Thomas Howard, Ph.D., CEO and Director of Research. AthenaInvest analyzes persistent and predictive behavioral factors to build innovative investment strategies including concentrated equity, high-dividend equity and global tactical equity. AthenaInvest is a sub-advisor to AdvisorShares and ICON Advisers.

1. For more information, please visit

Headquartered in Greenwood Village, Colorado, AthenaInvest is a SEC Registered Investment Advisor. Please visit for additional information.
© 2014 by AthenaInvest, Inc. All Rights Reserved
Protected by US Patents 7734526, 8352347, 8694406 and Singapore Patents 150371 and 184692.


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Lambert Bunker
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Pamela Saunders
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