J'Amy Tarr Releases Sophomore Outerwear Collection

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San Francisco’s next big fashion designer releases outerwear collection.

Bay Area-based outerwear designer J’Amy Tarr is a reminder that fashion’s greats still hail from San Francisco.

San Francisco is known for its fashion innovators. Levi Strauss invented fashion staple “jeans” in the city by the bay. Donald and Doris Fisher created the nation’s largest clothing retailer, The Gap, in the fog-lined city. Alexander Wang and Derek Lam are San Francisco designers and CFDA winners that have made their mark on fashion. Who is the next great fashion innovator? J’Amy Tarr.

Bay Area-based outerwear designer J’Amy Tarr is a reminder that fashion’s greats still hail from San Francisco. Like fellow San Francisco-born fashion designers Alexander Wang and Derek Lam, Tarr’s knack for simple yet flattering silhouettes are what earn her praise. She is not only a designer but a craftsperson, focusing on patterns and tailoring. Tarr also has the fashion pedigree; she has dual masters degrees in fashion and applied textile design. Tarr interned under Mr. Michael Kors himself.

J’Amy Tarr’s sophomore outerwear collection released this week for Fall/Winter 2014. The collection is full of luxe textiles, quality-craftsmanship, and form-fitting designs. The Fall-Winter collection includes J’Amy’s signature moto and signature tux. New additions including a long moto, funnel neck jacket, mohair bomber jacket, brushed wool cape and a color-blocked blanket coat.

J’Amy Tarr Outerwear is the perfect addition to any occasion. Her new collection is available online (http://www.JamyTarr.com) and in stores including San Francisco’s Rand + Statler and Mill Valley’s 7 On Locust. The contemporary and sophisticated fall collection is locally made in the Bay Area and prices range from $400 to $650.

J’Amy Tarr will be hosting a trunk show and presentation of her upcoming line at 7 On Locust, 7 Locust Avenue in Mill Valley on Wednesday, October 1st from 5-9pm. Cold pressed margaritas will be served. An additional day of shopping the trunk show will occur from 11-7pm, Thursday, October 2nd.

More About J’Amy Tarr: Written as "Best of SF Style" in 7x7 Magazine, Tarr's outerwear collection has been catching the eye of both local and national media. Once an intern for Michael Kors, Tarr has exquisite tailoring and an eye for perfectly fitting a woman's body. Her collections have been featured in SF Chronicle, Racked, Marin Magazine, Gentry and Fashion Times. National Magazines like Harper's Bazaar, Lucky, Elle, InStyle Town and Country and Southern Living have requested samples to appear in their upcoming issues.

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Camille Schmidt
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