Companies Can Reduce CRM Failure Rates by Implementing a New Alternative to Traditional CRM

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According to a study by Merkle Group Inc., 63% of traditional CRM initiatives end in failure. Suntico’s new alternative to traditional CRM can help companies using Sage 50 to address the need for quality customer data, without the burden of implementing a CRM.

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Suntico adds a rich context to each individual account and offers users sharp insight into customer and vendor relationships.

According to a study by Merkle Group Inc., 63% of traditional CRM initiatives end in failure. For many small and midsized businesses (SMBs), failure to address the need for quality customer data can undermine the success of company projects, as well as customer relationships. Additionally, unsuccessful implementation of new CRM systems can place a severe strain on time and resources.

Suntico’s new approach to traditional CRM can help to solve this issue by providing a single source for business information across the entire company, without the burden of implementing a new CRM.

A powerful new online alternative to traditional CRM, Suntico connects to a company’s Sage 50 data, often the most accurate and up to date source of information within an organization, to provide a single source for all customer and accounts records.

By combining hard accounts data with relevant notes, tasks, events and discussions, Suntico adds a rich context to each individual account and offers users sharp insight into customer and vendor relationships.

Suntico provides mobile access to customer accounts records from any web-enabled device. Users can search for updates or check the status of customer orders instantly; track business performance as it happens; and shortcut communication across entire departments. While regular synchronization between the Suntico platform and Sage 50 ensures a consistent flow of up-to-date information.

It can also help sales reps manage their customer relationships more effectively through deep access to information and the ability to instantly add notes to customer accounts. Information shared with individual sales reps can be restricted only to accounts they manage.

And unlike traditional CRM, Suntico can be up and running in as little as 15 minutes, without the need for complex installation or data migration. In addition, there is minimal training required as the application is based on the simplicity and usability of popular social networking sites.

Suntico is currently available for Sage 50 Accounting US (formerly Peachtree), Sage 50 Accounting Canada (formerly Simply Accounting) and Sage 50 Accounts in the UK and Ireland. Suntico can be accessed from any web-enabled device such as a laptop, iPad, Android tablet or smartphone.

See the Suntico website for more information.

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Mark Stewart
Suntico
+353 1 526 7340
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