Sept 30, 2014 (PRWEB) September 30, 2014 -- The CMO Council reports that “[M]arketers say their biggest problem is a lack of reliable metrics to define success and failure in a multichannel online environment.”
Presenza, from WPO Inc, is the first strategic online competitive and marketing performance measurement software that introduces webshare as a key performance indicator (KPI) for online marketers. Analogous to market share, this KPI will prove to become one of a small basket of strategic metrics for defining and measuring online marketing success.
“We’re in the early stages of rolling out our multichannel Scoreboard platform for measuring your webshare for converged media and competitor performance trends,” said Kirsten Chapman, the company’s CEO. “The first product we’re releasing is our Press module, which will be closely followed by the Social and Website modules. Our Advertising and Email modules will finish the core five-product suite and are scheduled to be completed by summer of 2015.”
In addition to its market-leading online marketing best practice metrics and competitive benchmarks, Presenza is the only multichannel marketing software specifically developed to help CMOs efficiently maximize online brand presence using Web Presence Optimization (WPO) strategies.
Presenza is an online performance measurement platform for CMOs whose online marketing results are critical to marketplace success. Presenza represents a leap forward in online marketing measurement innovation with its ability to measure webshare, as well as online brand performance and brand presence. Its multichannel Scoreboard reports provide CMOs with the ability to make smart decisions about how to optimize an online marketing mix, increase brand awareness, allocate resources, and to reverse engineer and forecast competitors’ online strategies.