Apricot Lane Boutiques Across Country ‘PONY UP’ for Breast Cancer Awareness this October - Products Sold in Store Raise Money and Awareness for Important Cause

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This October, Apricot Lane Boutiques nationwide, will ‘Pony Up’ in honor of October’s Breast Cancer Awareness Month. The national franchise is excited to announce its partnership with The Breast Cancer Society throughout its stores and encourages all customers to ‘Pony Up’ for the cause!

Apricot Lane Boutiques Pony Up this October

"With the shear number of stores we have across the country, we have a unique opportunity to make a financial impact as well as raise awareness for this cause,” explained Melinda Liming, COO of Apricot Lane Boutiques.

Customers can come into Apricot Lane Boutiques and purchase a pink ribbon hair tie or headband for $5, $8 or $10. A portion of all sales will be donated to The Breast Cancer Society. Throughout the month, any customer shopping at Apricot Lane wearing their hairband in their hair or on their wrist will receive 10% off their purchase in the store each day they shop. More information about this promotion can be found at http://www.apricotlaneusa.com.

Apricot Lane and The Breast Cancer Society understand the importance of giving back to those who are in need. Supporting this October’s campaign will provide direct assistance to women battling breast cancer and their families. This will be accomplished with direct financial, medical and material aid given to these women in hopes to relieve the struggles they face due to the diagnosis of breast cancer and its treatments.

"With the shear number of stores we have across the country, we have a unique opportunity to make a financial impact as well as raise awareness for this cause,” explained Melinda Liming, COO of Apricot Lane Boutiques. “Our demographics directly align with those women and families served by The Breast Cancer Society and there is no doubt in our mind that we needed to align our efforts with theirs.”

Apricot Lane appeals to both mothers and daughters and has the styles and accessories to help women express their individual style and personality. Apricot Lane is proud to take their commitment a step further by not only catering to mothers and daughters, but by supporting them with this in store awareness campaign.

Apricot Lane is part of the popular Country Visions, Inc. franchise, and specializes in unique, fashion forward styles, accessories and gift items found at affordable prices. Operating in over thirty states the franchise is also leading the way with its newest technological announcement in offering a nationwide ecommerce site launching in October 2014. Offering a constant new mix of merchandise both online and in store, Apricot Lane gives women of any age a chance to find a unique look to fit their own individual style. Every visit to the store or online site is a chance to discover the next must have item.

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Rachael Lange
SGPR Group
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