Accredited Branding and Packaging Expert Yuri Shvets Joins CRP as Creative Director

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Creative Retail Packaging, Inc., an award-winning custom packaging agency, has recently hired accredited branding and packaging expert Yuri Shvets as creative director. With over 15 years of branding and packaging system design experience under his belt, Shvets brings a wealth of industry talent, insight, and perspective to CRP’s creative services division.

CRP creative director, yuri shvets

CRP's new creative director Yuri Shvets specializes in brand development and packaging system design.

Paired with his inherent passion for design, Yuri’s exceptional talent and experience will help us grow and strengthen our studio’s offerings.

As of October 1, 2014, custom packaging agency Creative Retail Packaging, Inc. (CRP) is proud to announce that it has augmented its creative services team with the addition of a new creative director, Yuri Shvets. With over 15 years of experience in the Seattle design scene, Shvets specializes in the development of brand identities and packaging system design. Prior to joining CRP, Shvets was a senior designer at Seattle-based branding consultancy Hornall Anderson for over 10 years.

During Shvets’ career, he has helped such brands as Starbucks, REI, Widmer Brothers, Tropicana, Children’s Hospital of Orange County, and Medical Teams International rise above the noise.

Shvets’ unorthodox design thinking has been well-accepted by high-profile clients and has won copious design awards from prestigious institutions including The Type Director's Club, Graphis, Communication Arts, and the American Advertising Federation. Yuri's work has also been featured on several international design blogs, including Packaging of the World, The Dieline, and Brand New.

“Hiring Yuri opens many new and exciting opportunities for CRP. Paired with his inherent passion for design, Yuri’s exceptional talent and experience will help us grow and strengthen our studio’s offerings. We are excited to bring him on board and can’t wait to see what we will accomplish as a team,” reports Cole Johnston, CRP’s senior creative director.

“CRP and its nimble creative team have carved out quite a unique spot in the national design arena. I am really impressed with their deep understanding of branding and highly sophisticated approach to system packaging. CRP’s design method delivers truly remarkable results, which in turn builds long-lasting partnerships with their clients. I believe I've found kindred creative spirits and look forward to contributing to the company's continuing success,” stated Shvets.

Creative Retail Packaging, Inc. is an award-winning packaging agency that specializes in the design, development, sourcing, management, and distribution of custom packaging programs. CRP has offices in Seattle and Houston, and operates three regional warehouses across the United States.

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Kristen Johnston

John Salamunovich
Creative Retail Packaging, Inc.
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