PriceAdvantage Partners with Fuelzee to Provide Complimentary Competitive Fuel Pricing Data

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Partnership with mobile app will combine competitive fuel pricing information with powerful mobile marketing to help convenience stores increase store traffic and revenue

PriceAdvantage, a Fuel Price Management Software (http://www.sellmoregas.com) and division of Skyline Products, is announcing a partnership with Fuelzee, a popular mobile app that saves consumers, gas stations and convenience stores time and money. The partnership will provide PriceAdvantage customers with complimentary access to real-time, competitive fuel pricing information provided by Fuelzee’s user community as well as automatic updates to Fuelzee’s gas prices provided by PriceAdvantage customers.

This partnership marks the democratization of fuel pricing data within the petroleum industry by providing gas stations, analysts and consumers complimentary access to otherwise expensive data. While other vendors continue to increase their fees for competitive data, Fuelzee is powered by crowdsourcing. The gas pricing information gives convenience store fuel analysts the ability to monitor and respond to market changes in real-time.

Utilizing PriceAdvantage, fuel pricing analysts can assess the competitive data then calculate and review prices using a scientific, economic algorithm as well as create specific business rules to incorporate industry insights for traffic patterns, construction, peak times and other variables. Analysts can determine new fuel prices, push them to the street, and receive price change confirmation feedback all in a matter of minutes. Once the price change is complete, PriceAdvantage automatically pushes the new prices to Fuelzee ensuring the most accurate gas prices can be marketed to app users.

Convenience stores that subscribe to Fuelzee’s mobile advertising platform can utilize its cutting-edge mobile technology and mobile advertising tools to increase average transaction size and overall sales, all while cutting costs. In addition to determining fuel prices, c-stores can promote their brands with mobile coupons, in-store incentives and loyalty rewards in the Fuelzee app to enhance their customer’s experience.

“Fuel pricing is becoming increasingly more dynamic, requiring technology to help companies make faster, smarter decisions in this important part of the c-store industry,” said Chip Stadjuhar, President and CEO of Skyline Products. “Our partnership with Fuelzee is an industry-first, giving c-stores access to free, accurate fuel pricing information and the tools to easily leverage this information to make the best pricing decisions alongside food, merchandise, and other incentives. This combination helps ensure the complete success of the overall business.”

“Combining forces with PriceAdvantage to democratize gas price data brings to life the industry transformation Fuelzee was created for,” said Daniel McGaw, Founder of Fuelzee. “Providing consumers with accurate and current gas prices, in-store coupons and incentives, and access to loyalty programs within a centralized mobile app increases the ability of stations and c-stores in attract more customers.”

Fuelzee, like Yelp or Foursquare, capitalizes on the trend of consumers using mobile apps to find the best options for them, based on their location. Consumers can easily find local gas stations and their prices, as well as access coupons and other incentives, for more than 150,000 stations across the country currently on the app.

About PriceAdvantage
A division of Skyline Products, Inc., PriceAdvantage believes that fuel pricing excellence is both an art and a science, balancing the importance of economic models with human knowledge of outside variables. PriceAdvantage, with patented technology licensed exclusively to Skyline Products, helps dealer and company-owned convenience stores make the best, most informed fuel pricing decisions in less time by combining performance and competitive analysis with local area knowledge. PriceAdvantage offers the most complete end-to-end fuel price change execution software solution. The software automates the entire fuel pricing process from collecting competitive information, to performing sophisticated analysis for best price determination, to executing rapid speed-to-the-street price changes with price change confirmation feedback, all in a matter of minutes. Customers include: CST Brands, BJs, Rutter’s, Flyers Energy, Parker’s and more. Learn more about PriceAdvantage at http://www.sellmoregas.com.

About Fuelzee
Fuelzee is a mobile application that saves consumers, gas stations and convenience stores time and money. Fuelzee is the only gas industry app that offers discounts and coupons to entice consumers inside convenience stores as well as a way to find the best gas prices. The Orlando, Fla.-based company helps gas stations and c-stores increase revenue and decrease payment processing costs nationwide. Fuelzee’s easily integrated platform allows c-stores to implement marketing automation, branded loyalty and mobile payment processing. Founded on the principals of democratizing data in the petroleum industry, Fuelzee has built partnerships with leaders in the retail fuel pricing and c-store industries. Learn more about Fuelzee by downloading the app (app.lk/fuelzee) and visiting us at PriceAdvantage’s NACS booth.

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Allison Wroe
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