USApple Asks: What Apple Variety Are You?

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Celebrate National Apple Month (Oct.) with AppletizeMe.com Personality Quiz to Find Your Ideal Apple Variety and Perfect Food Pairings

Visit AppletizeMe.com to discover your most ideal apple variety and perfect food pairing.

Are you a trendsetter? Cool, your apple is Honeycrisp. Fitness Fanatic? You should get even healthier with Fuji apples. Or, are you a Type A Planner? The Golden Delicious apple must be at the top of your list.

Launching for National Apple Month (Oct.), U.S. Apple Association’s (USApple) AppletizeMe.com personality quiz at: http://appletizeme.com/personalities-quiz/ is helping people discover their true personalities while matching them with their ideal apple varieties, perfect food pairings, recipe ideas, and more.

Individuals who visit http://www.AppletizeMe.com will find an engaging, nine-step quiz that peels back the many layers of our psyches with questions such as: “What’s your dream job?,” “How do you like to spend your evenings?,” “What’s the first thing you do every morning?,” and – perhaps most probing – “What’s your spirit animal?”

After responding, individuals are matched to one of 18 personalities, such as Introvert, Intellectual, Hipster, Girly Girl and Manly Man. And, each personality reveals his/her ideal apple variety, which among the 18 include McIntosh (for the Geek Chic), Cortland (for Charmers), and Gala (for Social Butterflies) – all brought to life with fun graphics and short videos with health, storage, and usage tips.

“We developed AppletizeMe as a health and nutrition initiative to inspire consumers to learn more about apple varieties, apple pairing and apples’ many health benefits in a fun, engaging and social environment,” said Wendy Brannen, USApple’s Director of Consumer Health and Public Relations.

The AppletizeMe.com personality quiz not only gets to the core of a person’s personality and choice variety, but also recommends which foods pair best with their apples. For example, the Introvert personality is a Cameo apple, which pairs best with California Walnuts and dried cranberries. The Charmer personality is a Paula Red apple, sliced well with Johnsonville Summer Sausage, Roth Grand Cru cheese and crackers. The Old School personality is Red Delicious, combined classically with Marzetti Old Fashioned Caramel Dip.

USApple’s AppletizeMe partners are: T. Marzetti Company, California Walnut Commission, Johnsonville Sausage and Roth Cheese.

“We’re just beginning what looks to be a very promising, bountiful harvest season,” Brannen explained. “With the big crop, it’s a perfect time to explore new apple varieties beyond the two or three most of us get into the habit of regularly eating. AppletizeMe is a great way to inspire people to try new varieties – all the while mixing it up with some delicious inspiration for pairings.”

The AppletizeMe.com website also is packed with helpful product information and research about apples’ health benefits, as well as surprising details and simple preparation tips on select apple varieties.

Individuals who share their apple personalities on social networks through Nov. 20, 2014 can enter for weekly drawings to win Apple® Gift Cards, valued up to $400. See official rules.

About USApple
Members include 40 state and regional associations representing the 7,500 apple growers throughout the country, as well as more than 400 individual firms involved in the apple business. More information on the organization is available at USApple.org.

About Marzetti
The T. Marzetti Company, the specialty food subsidiary of Lancaster Colony Corporation, markets a wide variety of foods for both the retail and foodservice markets. Brands include Marzetti®, New York Brand® and Sister Schubert's®. More information about the company is available at http://www.marzetti.com.

About California Walnuts
The California walnut industry is made up of more than 4,000 growers and more than 90 handlers. The growers and handlers are represented by two entities, the California Walnut Board (CWB) and the California Walnut Commission (CWC). The California Walnut Commission, established in 1987, is funded by mandatory assessments of the growers. The Commission is an agency of the State of California that works in concurrence with the Secretary of the California Department of Food and Agriculture (CDFA). The CWC is mainly involved in health research and export market development activities. Learn more at http://www.walnuts.org.

About Johnsonville Sausage, LLC
Wisconsin-based Johnsonville Sausage is the No. 1 national sausage brand featuring: Brats, burgers, Italian sausage, smoked-cooked links, breakfast sausage in fully cooked and fresh varieties, meatballs and summer sausage. Johnsonville employs approximately 1,400 members. Each member takes ownership of product quality to ensure the excellence and “Big Flavor” of Johnsonville Sausage. Founded in 1945 by the late Ralph F. and Alice Stayer, the company remains privately owned today. For additional Johnsonville company information, the latest recipes, contests and the Big Taste Grill tour schedule, visit http://www.johnsonville.com.    

About Roth Cheese/Emmi Roth USA, Inc.
Emmi Roth USA, a subsidiary of Switzerland-based Emmi Group, is a leading provider of specialty cheeses. The expansive portfolio includes award-winning cheeses from the United States, Switzerland and Europe, each crafted with pride from the freshest local milk. Key cheese brands include Kaltbach™ Cave-aged, Roth® Grand Cru® and Buttermilk Blue®, Best of Class winner at the 2014 World Championship Cheese Contest. Tradition and innovation balance perfectly to deliver distinctive offerings of the highest quality to the retail and foodservice trades.

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Wendy Brannen
U.S. Apple Association
+1 703.442.8850
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