The addition of The Wall Street Journal to the Kaliki Audio Newsstand platform will provide drivers with a greater variety of spoken-word programming, all available on-demand in their connected vehicles.
Paris, France (PRWEB) October 01, 2014
BT Software and Research, Inc., the maker of the Kaliki Audio Newsstand, has announced its new partnership with the Wall Street Journal and the debut of 14 new channels during the 2014 Paris Motor Show (Le Mondial de l’Automobile).
“The Kaliki Audio Newsstand appeals to drivers who want compelling audio content from the media brands that they already use every day,” says Bruce Hopkins, Vice President of Sales with Kaliki. “The addition of The Wall Street Journal to the Kaliki Audio Newsstand platform will provide drivers with a greater variety of spoken-word programming, all available on-demand in their connected vehicles.”
The new 14 channels that will be available for Kaliki Audio Newsstand users include:
-WSJ This Morning
-WSJ Tech Briefing
-MarketWatch Take on Tech
-WSJ What's News
-MarketWatch Market Update
-MarketWatch Stock Talk
-WSJ Your Money Matters
-Money, Markets and More
-MarketWatch News Break
-Watching Your Wallet
-The Middle Seat
-The Sports Retort
-This Week in Barron’s
-WSJ on Small Business
Also during the event, BT Software announced the certification of the Kaliki Audio Newsstand application for Volkswagen and Skoda connected-vehicles with MirrorLink™. Hopkins continues, “The Wall Street Journal is a global media brand with a global reach and we are very excited to partner with the WSJ to bring them to Volkswagen vehicles.”
Beginning in November, Volkswagen and Skoda drivers with MirrorLink™ equipped vehicles can use the Kaliki application to get access up-to-the-minute Wall Street Journal content whenever they want on select models such as the Volkswagen Passat, Volkswagen Polo, and the Skoda Fabia.
The Kaliki Audio Newsstand is the first connected car content provider to offer a revolutionary new advertising product called NavAds™, which allows the driver to act on a direct audio call to action and navigate to the nearest client location with turn-by-turn directions, or save the offer for later action.
Le Mondial de l’Automobile is a highly anticipated bi-annual global event and is the largest show of its kind in the automobile industry. The Paris Motor Show boasts over 1 million visitors, 96,000m² of exhibition space, 100+ world premieres, 13,000 journalists from 103 countries, and 11,000 tests of electric vehicles.
About The Wall Street Journal
The Wall Street Journal is America’s largest newspaper by paid circulation with more than 2.2 million customers. In recent years, the Journal has expanded its core content offering to include coverage of the arts, culture, lifestyle, sports, and personal health, building on its heritage as the leading source of business and financial news. Published by Dow Jones, one of the world’s largest news gathering operations with nearly 2,000 journalists in more than 80 bureaus, The Wall Street Journal now spans 12 editions in nine languages, engaging readers across newspapers, websites, magazines, social media, and video. The Journal holds 35 Pulitzer Prizes for outstanding journalism.
The Volkswagen Group with its headquarters in Wolfsburg is one of the world's leading automobile manufacturers and the largest carmaker in Europe. The Group comprises twelve brands from seven European countries: Volkswagen Passenger Cars, Audi, SEAT, ŠKODA, Bentley, Bugatti, Lamborghini, Porsche, Ducati, Volkswagen Commercial Vehicles, Scania and MAN. Each brand has its own character and operates as an independent entity on the market. The Volkswagen Group is also active in other fields of business, such as manufacturing large-bore diesel engines, turbo machinery, or compressors. In addition, the Volkswagen Group offers a wide range of financial services, including dealer and customer financing, leasing, banking and insurance activities, and fleet management.
About BT Software
Headquartered in San Diego, CA, BT Software is a media and technology company and is the creator of The Kaliki Audio Newsstand. Kaliki partners with leading talk media publishers, broadcasters, and producers to convert their print and digital content into on-demand audio for use on mobile phones and in connected vehicles. In select vehicles, Kaliki is featuring NavAds™ technology, which revolutionizes how brands will interact with consumers in vehicles. (http://www.kaliki.com)