NatureSweet Tomatoes Partners with Susan G. Komen for 3rd Year in a Row

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Premium tomato company launches PINK program campaign in grocery stores nationwide and vows to donate $100,000 toward the fight to end breast cancer

NatureSweet Tomatoes

It is very important to all of us at NatureSweet to continue our relationship with Susan G. Komen. Many of our families have been affected by breast cancer, and it’s important to our company and our people to raise awareness and support research.

To show support for Breast Cancer Awareness Month, NatureSweet® Tomatoes is proud to announce its ongoing partnership with Susan G. Komen® and the fight to end breast cancer. NatureSweet will feature limited edition PINK packaging nationwide through October 31st and will donate $100,000 regardless of sales.

The in-store PINK packaging and promotional materials will be featured on NatureSweet SunBurstsTM product packages and product labels. Eating at least 2½ cups of fruit and vegetables every day helps promote overall health and may reduce the risk of breast cancer. By raising awareness with its timely PINK packaging, NatureSweet continues to support the mission to save lives and end breast cancer.

“It is very important to all of us at NatureSweet to continue our relationship with Susan G. Komen,” said Michael Joergensen, NatureSweet’s Marketing Director. “Many of our families have been affected by breast cancer, and it’s important to our company and our people to raise awareness and support research that is helping to find a cure.”

In its third year of partnering with Susan G. Komen, NatureSweet has donated a total of $255,000 to aid in the search for a cure. Susan G. Komen is the foremost entity in the fight against breast cancer with over 110 affiliates in cities across the United States and partnerships in more than 30 countries. Thanks to support from partners like NatureSweet, Susan G. Komen has invested over $2 billion in research and life-saving community programs since 1982.

“On both local and global scales, Susan G. Komen is innovatively leading the fight against this deadly disease,” Joergenson also said.” We are truly proud to partner with them to help find a cure.”

Show your support for Breast Cancer Awareness Month by finding NatureSweet SunBursts PINK packaging in your grocer or natural food store aisles today!

To find out more about NatureSweet, please visit NatureSweet.com.

About NatureSweet®
NatureSweet Ltd. is the leading grower of premium, branded, best-tasting fresh tomatoes in North America. Always vine-ripened and hand-picked at the peak of freshness, only NatureSweet® tomatoes guarantee great taste all year round. NatureSweet tomatoes are carefully grown, harvested and packaged by more than 6,000 full-time associates and are sold at major grocers, mass retailers, club stores and food service operators in the United States, Canada and Mexico. Known for award-winning quality and innovative packaging, NatureSweet is also committed to having a positive social, environmental and economic impact on the communities in which they operate. NatureSweet Cherubs®, SunBursts™, Glorys™, Cherriots™ and Jubilees® are trademarks of NatureSweet Ltd. For more information about NatureSweet tomatoes, visit http://www.naturesweet.com.

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Christina Thompson