Crown Automobile Now Mercedes-Benz and Infiniti of Birmingham

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Dealer group announces new day for luxury buyers with purchase of Crown Automobiles Co.

The All-New Mercedes-Benz of Birmingham, formerly Crown Automotive.

This is an incredible opportunity and one that we have been pursuing for some time.

Crown Automobile has been sold to a partnership including Nick Saban and the CEO of Dream Motor Group, Joe Agresti. The dealership will take on the new names of Mercedes-Benz of Birmingham and Infiniti of Birmingham effective immediately.

“I am proud to announce we have acquired Crown Automobile which will now be named Mercedes-Benz of Birmingham as well as Infiniti of Birmingham,” said Agresti. “This is an incredible opportunity and one that we have been pursuing for some time. We are extremely excited about the benefits the dealership will bring to Birmingham and the surrounding areas.”

Day to day operations for the store will be conducted by new general manager and partner, Randy Powell. Powell has 30 years of experience with the Mercedes-Benz brand and is someone both Saban and Agresti are very proud to be associated with. The new Mercedes-Benz of Birmingham and Infiniti of Birmingham stores will set the standard for luxury in Alabama. The partners have set their sights on becoming not only the premier dealership in the state but the nation.

“We consider ourselves luxury retailers and that seemingly subtle difference in how we view ourselves is actually a monumental deviation from the status quo. We intend to delight folks,” said Agresti. “We will improve the customer experience every single day. We are certain our employees and customers will feel Coach Saban’s influence on the company. Our company mantra is: We will trip, fall and skin our knees trying to delight our customers.”

The all-new Mercedes-Benz of Birmingham is now open for sales and service, conveniently located in the former Crown Automobile dealership off Highway 31 in Hoover, just one block south of the Galleria.

For more information, contact: Randy Powell general manager and partner, Mercedes-Benz of Birmingham, rpowell(at)mbbhm(dot)com.

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Gayle Rogers
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