Direct Selling Leader MonaVie Officially Launches in Italy

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Consumers in Italy can now purchase six MonaVie products, including our flagship acai berry blends.

MonaVie officially launches in Italy

Direct selling leader MonaVie officially launches in Italy on September 29, 2014.

We are committed to creating a long term relationship with our customers, end users, and distributors in Italy and across Europe.

MonaVie (, a leading international direct selling company, is pleased to announce the official launch of business operations in Italy on Monday, September 29, 2014.

More than 1,500 people from Italy and all over Europe celebrated the launch of MonaVie in Italy at a grand opening event in Rome on Saturday, September 27, 2014.

Consumers in Italy are now able to enroll in MonaVie and purchase the following products:

  • MonaVie™ juice
  • MonaVie Active™ juice
  • MonaVie EMV™
  • MonaVie Rest™
  • MonaVie Balance™
  • MonaVie RVL™ Nutritional Shake Mixes (Chocolate Berry and Vanilla Cream)

This country launch is in response to the tremendous enthusiasm displayed by our valued distributors across the world and our growing distributor force in the European Region. MonaVie products are now being marketed and sold in 39 countries overall!

Did you know that direct selling is a large and vital part of European trade with sales volume displaying constant growth over the past 5 years? And, according to the World Federation of Direct Selling Associations, Italy ranked in the top 10 of billion dollar markets worldwide, bringing in a total of $3.4 billion dollars in 2012 alone!

“We are ready now to compete in one of the most attractive and important markets in the direct selling world!” said Dario Colagiacomo, Vice President of MonaVie Europe. “We are excited for the opportunity to play a key role in this arena.”

Despite global economic strife, direct selling is a growth-oriented multi-billion dollar industry that offers a uniquely poised opportunity for the highly motivated individual who wants to take their life into their own hands. And as an industry leader, MonaVie is helping to educate people around the world about the merits of direct selling and the opportunity it represents for individuals from every walk of life.

Dario added, “Our main objectives are to be interesting, attractive, and credible for everybody at every level. From those who want our product for personal consumption only to those who want to build relationships and become successful, our goal is to create positive experiences with both our products and services no matter how a person is introduced to MonaVie. MonaVie Incaricati (distributors) can count on unique and high quality products coupled with one of the most innovative and attractive business models.

“We are committed to creating a long term relationship with our customers, end users, and distributors in Italy and across Europe. It is our belief that it isn’t important what we think or say to others about who we are; our reputation is made by what others think and say about us!”

We are excited to welcome the people of Italy into our family of visionary distributors who enjoy creating a meaningful business.

MonaVie is best enjoyed as part of a healthy lifestyle that includes a balanced, varied diet and exercise. The MonaVie flagship juice blends (MonaVie and MonaVie Active) now available in Italy comprise the Brazilian acai berry—one of nature’s top superfoods—and other beneficial fruits from around the world. The regular consumption of two daily servings of 60 ml provides powerful levels of antioxidants. This Balance-Variety-Moderation approach to nutrition delivers antioxidants and phytonutrients to help fight free radicals and maintain overall health.

MonaVie EMV is a delicious, revitalizing energy drink that features fruit juice, green tea extract and Isomaltulose, which promotes a steady stream of energy over a longer period of time. No jitters. No crash. Just natural energy. That’s the power behind MonaVie EMV.

There’s no way to avoid it…stress is part of daily life. To help people manage their stress, MonaVie created two exciting products: MonaVie Balance™ and MonaVie Rest™. MonaVie Balance is an AM/PM supplement that can help one adapt to stress while creating a sense of well-being. MonaVie Rest is a delicious blend of 16 fruits, fennel, lemon balm (contributes to normal sleep), chamomile (contributes to relaxation) and inositol, which helps promote a naturally calm, relaxed state.

Whether someone wants to lose 5 or 35 kilograms, maintain a healthy weight, or improve their overall nutritional well-being, the MonaVie RVL™ Nutrition Shake Mix can help them reach their ideal weight. When used with a sensible diet and regular exercise, this advanced system, packed with a diversity of macro-, micro-, and phytonutrients, gets to the root of weight management: healthy nutrition.

About MonaVie
Since 2005, MonaVie has developed premium products dedicated to promoting health and wellness worldwide. With distribution in 39 markets, MonaVie addresses four key areas necessary for optimal health—Nutrition, Weight, Energy, and Stress—with products made from the best and rarest ingredients on Earth. The products empower people to live healthier, more meaningful lives. That greater meaning is revealed through our heartfelt commitment to doing good in the world and by helping children and families in need through the MORE Project. Start living A More Meaningful Life today and discover the true, life-changing power of MonaVie. Learn more at, or connect with us on social media.

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Eric Eames
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