University of Hartford Engages Evolution Sports Partners to Implement FanGauge™ Program and to Conduct Comprehensive Athletic Department Growth Study

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The Hawks roll out groundbreaking fan platform and conduct Athletic Department Study with Evolution Sports Partners (ESP).

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We are thrilled to be partnering with ESP to implement the FanGauge program for Hawk fans...We look forward to a new level of engagement and experience for our fans and data insights for our department to operate more intuitively.

Damon Evans, Founder and Managing Director of Evolution Sports Partners (“ESP”), and former Athletic Director at the University of Georgia, has announced that the University of Hartford Athletic Department will implement its FanGauge™ program to drive fan engagement, retention and data optimization for the Hawks. In addition, ESP will be conducting a comprehensive Athletic Department Study (“ADS14”) to explore opportunities for improved student athlete experience, fan engagement, donor relationships and sponsor activations.

“My partners and I formed ESP to drive improved results in the world of Intercollegiate Athletics,” said Damon Evans. “FanGauge will provide Hartford with greater opportunities to engage fans and make data dependent decisions to operate more successfully. We are also excited to be working with Hartford Athletics to explore new opportunities for student athlete experience and growth of the Athletic Program.”

“We are thrilled to be partnering with ESP to implement the FanGauge program for Hawk fans, ” said Anton Goff, Director of Athletics for Hartford Athletics. “We look forward to a new level of engagement and experience for our fans and data insights for our department to operate more intuitively.”

FanGauge includes a host of engagement features for fans including Play Predictions, Trivia, Game Albums, Forums, Social Integration and Sponsor offers. The program’s proprietary Ticket-Link™ and Viewer-Link™ features help identify in-venue and “at-large” fans, providing Hartford with critical data to enrich the fan experience and drive results.

“We are also looking forward to working with ESP to discover and capitalize on ways to improve Hartford Athletics across all areas, starting with the student athlete experience,” said Goff. “We believe Hartford Athletics is a sleeping giant and well positioned for growth and improvement. ESP will help us discover and prioritize those opportunities.”

About Evolution Sports Partners
Student Athlete Success, Fan Engagement and Consulting are the core offerings of ESP to help Intercollegiate Athletic Departments operate more intuitively to drive academic and business results. The company’s SA360™ program is a groundbreaking solution that drives student athlete success. FanGauge elevates fan engagement, influences their behavior and extracts data insights that drive revenue and business outcomes. Innovative consulting services round out ESP’s offering portfolio.

ESP, founded by Damon Evans, Tracy Howe and Peter Kraft, has offices in Morristown, NJ and Charlotte, NC.

About University of Hartford Athletic Department
Chartered in 1957 with the mission to be a “private university with a public purpose,” the University of Hartford offers undergraduate, graduate, and professional programs in the arts, the humanities, business, engineering and technology, education, and the health professions. The University’s student body of 7,300 represents 45 states and more than 50 countries.

The University of Hartford Department of Athletics is a Division I-AAA Institution and a member of the America East Conference. Division I competition in all sports began in 1984-85. The University sponsors 18 varsity programs, nine men (Baseball, Basketball, Cross Country, Golf, Lacrosse, Soccer, Tennis, and Track & Field) and nine women (Basketball, Cross Country, Golf, Soccer, Softball, Tennis, Track & Field, and Volleyball). The Hawks have won conference championships in seven sports: women’s basketball (2002, 2005, 2006, 2007, 2008), men’s soccer (1991, 1992, 1996, 1999), women’s soccer (1991, 1992, 1993, 1994, 1995, 1997, 1998, 1999, 2002, 2006), men’s golf (1988-95, 2001-02, 2004, 2006-07), men’s tennis (1990, 1991, 1995, 2002), women’s golf (2005) and women’s volleyball (1993).

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Rebecca Wang
Evolution Sports Partners
+1 973-453-4105 Ext: 104
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