Cubic and Southern Railway Celebrate Customer Experience Recognition at the UK National Rail Awards

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Southern’s ‘the key’ travel card wins big with the “Putting Passengers First” category

Cubic Corporation

Cubic Corporation

Southern’s application of ‘the key’ is a prime example of empowering customers to have the freedom to travel, not just across its own network but across multiple operators.

Cubic Transportation Systems and customer Southern Railway teamed to win the prestigious “Putting Passengers First” category for Southern’s “the key” ITSO smart card at the National Rail Awards 2014 in London.

The award recognizes the close cooperation of the two organizations with the judges noting that together, Cubic and Southern have produced the first mass application national rail smart card. It provides passengers with unrestricted travel on most of the Southern network, stretching along the south coast of England, through east and west Sussex, Surrey, and parts of Kent and Hampshire.

Recently, Southern's passengers using ‘the key’ were provided with the ability to use TravelCards allowing travel throughout the Oyster card network in London, a system that also employs Cubic’s technology.

The judges said ‘the key’ was a clear winner; smart cards are the future of ticketing and the work done by Southern and Cubic will become the standard for smart ticketing in the South East.

Roger Crow, senior vice president and managing director of Cubic Transportation Systems’ European operations said, “We are delighted that together with Southern we have received this accolade. It is part of our philosophy to put connectivity at the heart of the customer experience, enabling not just easy rail travel, but a full integration of all modes of transport, whether it be tram, train, Tube, ferry or car. Southern’s application of ‘the key’ is a prime example of empowering customers to have the freedom to travel, not just across its own network but across multiple operators. ‘the key’ continues to receive industry recognition, proving that it is not just popular with the traveling public.”

At the awards ceremony recently, Southern also won the Outstanding Personal Contribution category and was highly commended in the Medium Station of the Year, Large Station of the Year, Project of the Year, and Outstanding Personal Contribution (Management).

Southern was also a finalist in the Project of the Year category for the new platform 7 construction at Gatwick Airport station, and the Putting Passengers First category for its Christmas 2013 campaign.

Southern’s commercial director, Alex Foulds said, “Putting passengers first is what we are all about, so to win this category is especially pleasing. I’m incredibly proud that the work our team and our partner Cubic have put into making ‘the key’ happen has been recognized with this great win. Their collective efforts are benefiting our passengers now who are able to enjoy unrestricted travel on most of the Southern network, and will benefit passengers in the rest of the South East who will enjoy smart cards in the future.”

About Cubic Transportation Systems

Cubic® Transportation Systems, Inc., is part of Cubic Corporation. Cubic Corporation is the parent company of three major business segments. Cubic Defense Systems is a leading provider of realistic combat training systems and secure communications systems. Mission Support Services is a leading provider of training, operations, maintenance, technical and other support services for U.S. and allied nations.

Cubic® Transportation Systems, Inc., is a leading integrator of payment and information technology and services for intelligent travel solutions. Cubic delivers integrated systems for transportation and traffic management, delivering tools for travellers to choose the smartest and easiest way to travel and pay for their journeys, and enabling transportation authorities and agencies to manage demand across the entire transportation network – all in real-time. Cubic specializes in design, development, manufacture, supply, installation, integration, services and information. Services provided by Cubic include on-site management, central systems, operations support, patron support, business support and field services.

Every year, more than 24 billion transportation payment transactions are processed using Cubic payment and information systems worldwide. Cubic has delivered over 20 regional back office operations which together integrate over 130 transport operators and serve over 38 million people every day in major markets around the world. Active projects include London; Brisbane (Southeast Queensland) region, Australia; New York/New Jersey region; Washington, D.C. /Baltimore/Virginia region; Los Angeles region; San Diego region; San Francisco region; Minneapolis/St. Paul; Chicago; Atlanta region; Miami (South Florida) region; Vancouver and Edmonton, Canada; Sydney (New South Wales), Australia; Germany; and Scandinavia.

For more information about Cubic, see the company’s website at

Tony Brown
PH: +44 (0) 20 8315 7945

Suzanne Hatcher
Corporate Communications
Cubic Corporation
PH: 858-505-2430
Cell: 858-774-4736

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Suzanne Hatcher
Cubic Corporation
since: 01/2011
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