Fresh Produce Holdings, LLC Secures New Senior Credit Facility to Drive Brand Growth

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New Line More Than Doubles Available Financing

Fresh Produce, a leading apparel brand for women, has secured a new senior credit facility via incumbent lender Wells Fargo Capital Finance, part of Wells Fargo & Company. This three-year facility more than doubles the company’s available financing, enabling the continued implementation of an aggressive growth plan that includes the acceleration of new store development, the expansion of the wholesale account base, and an increased investment in the brand’s e-commerce channel.

“This year we embarked on a program to establish the talent and infrastructure necessary to support accelerated growth across all of our sales channels”, remarked Mary Ellen Vernon, Fresh Produce’s Founder and Chief Brand Officer. “Our brand celebrated its 30th birthday this year, and concurrently we are celebrating a capability in our platform unparalleled in our history. This new credit facility reflects the strength of the Fresh Produce brand and a commitment to a strong, enduring future.”

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About Fresh Produce Holdings, LLC
Fresh Produce designs, develops and markets women’s apparel and accessories. Since 1984, the Fresh Produce® brand has delighted women with inspiring color, vibrant prints and stylish comfortable clothing. The brand reflects the carefree coastal lifestyle, providing women with effortless style that evokes ease and relaxation. The products give consumers the opportunity to bring a positive, vacation state of mind into their everyday lives no matter where they live. The Fresh Produce line is available at 28 Company stores, online at and at more than 400 independent retailers throughout the continental United States, Canada, Hawaii and the Caribbean. Fresh Produce is headquartered in Boulder, Colorado, with production and fulfillment facilities located in Gardena, California.

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Katie Volney
Lola Red PR
+1 612-333-1723
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