Shine United Announces Promotions Within Creative and Account Service Departments

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Scott Welter has been promoted to senior designer, Megan Ciurczak to senior account planner and Emily Kothe to account supervisor

Shine United is pleased to announce the promotions of three exemplary employees, Scott Welter to senior designer, Megan Ciurczak to senior account planner and Emily Kothe to account supervisor. Founded in 2001, Shine United is a 40-person full-service advertising agency based in Madison. Shine’s portfolio of client work includes Harley-Davidson, UW Health, Wisconsin Cheese, Winston Fly Rods and Sitka hunting gear.

Within Shine’s creative department, Scott Welter has made a habit of delivering not only fresh thinking in the world of design, but also a roll-up-your-sleeves work ethic. While at Shine, Scott has worked on several key accounts, including Wisconsin Cheese, Overture Center and, a website built for the late Rodney Dangerfield. “Scott creates insightful designs that are on strategy and positively impact our clients’ bottom line,” says John Krull, VP creative director and partner at Shine United. As a senior designer, Welter will continue to be called on for his superior skill set and creativity with current and new accounts, including Kohler, Barriques and entwine wines.

In Account Services, Megan Ciurczak has played an integral role as media buyer/planner, account planner and now as a senior account planner. Since joining Shine in 2011, Ciurczak has used her acute attention to detail to lead consulting and planning engagements for clients such as GORE-TEX(R) Fabrics, Nordic Consulting and entwine Wine. “Megan leaves no stone unturned in pursuit of marketing and brand insights for our clients – resulting in thoughtful plans that lead to big wins for our clients,” said Curt Hanke, CEO and founder.

Also within the ranks of Account Services, Emily Kothe has been promoted to the position of account supervisor. Her second promotion in as many years, Emily is a proven commodity when it comes to helping her clients generate results and drive their brands forward. Emily has taken the lead on several of Shine’s cornerstone clients, including UW Health, Unity Health Insurance and Overture Center. “Since joining Shine in 2010, Emily has consistently been making things happen, both on a project level and on a brand level, for our clients. That skill set can only lead to greater things as she steps into the account supervisor role,” said Jim Jelak, account director at Shine.


About Shine United
Shine United is a $40 million advertising, design and interactive agency located in Madison, Wisconsin. The privately held company’s client experience includes national consumer brands such as Harley-Davidson, Wisconsin Cheese, Winston Fly Rods, and Mizuno Running and Golf. Shine is creatively driven, results focused and dedicated to building passion between people and brands. Learn more at Shine on.

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Aleah Schroeder
Shine United
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