“The timing to expand our Watermark brand outside of North America was perfect... and expansion into the UK and Europe was in line with what we had been thinking,” said Avi Abel.
Brooklyn, New York (PRWEB) October 06, 2014
Watermark Designs of Brooklyn New York announced the opening of their first Watermark-only European showroom, located in the heart of London. Called The Watermark Collection, the showroom is entirely dedicated to showcasing Watermark Designs products. Watermark products have been sold and installed in projects all over the world for many years and their notoriety for innovative, creative and durable "made in America" manufacturing practices as contributed to the interest in new retail and distribution opportunities. Benjamin Peak, the Managing Director of the new entity approached Avi Abel, President of Watermark Designs on a trip to New York and they put together a plan for distribution across Europe.
“The timing to expand our Watermark brand outside of North America was perfect and Benjamin’s approach to design together with his knowledge of the market and potential market in the UK and Europe was in line with what we had been thinking,” said Avi Abel, president of Watermark Designs.
Over the last year, Watermark Designs has introduced a number of new products; all of which will be available in North America and in Europe. Faucets and fixtures are manufactured to adhere to country-code specifics. Their newest collection, Elan Vital, is challenging what the industry knows about ‘custom’ as the entire faucet size, shape and finish can be customized to almost dimension based on the customer’s wishes.
“We looked at working with a number of manufacturers whose aesthetic was similar to ours,” said Benjamin Peak. “However, Watermark Designs commitment to their Brooklyn-roots and being authentically manufactured in Brooklyn really struck us as an important part, if not the most important part of their story and we are delighted to represent them here. Avi Abel and his team were accommodating and responsive throughout the entire process – making this venture a pleasure.”
About Watermark Designs
For more than three decades, Watermark Designs has been a leading manufacturer of decorative plumbing fixtures, bathroom accessories, lighting and elegant hardware for the luxury commercial and residential markets. Based in the independent design hub of Brooklyn and made in the USA, Watermark’s designs are a reflection of the creative melting-pot from which they hail. As a true-manufacturer, their distinctive product quality is achieved using a combination of hands-on design and development combined with state-of-the-industry equipment. Combining sustainable product design with an eye towards architectural detail, Watermark has worked with some of the world’s finest architects and designers, including the renowned Clodagh Design Studio. The ability to customize and create original product collections to meet client’s exact specifications has made the Watermark ID program one of the industry’s most successful. Watermark Designs’ elite collections have been incorporated into some of the world’s most exclusive residences, hotels and high-rises including the Ritz-Carlton, Shanghai; Trump Park Avenue, New York, NY; and The Eden Roc Hotel, Miami Beach, FL. The Brooklyn collection has even made its way to the South Street Seaport Museum, where it resides as a timeless piece of art. With their strong commitment to the environment, Watermark Designs aggressively invests in and develops new products with water-saving features while implementing environmentally-safe manufacturing practices. In 2012, the Luxury Shower System (LSS) was awarded a GREEN GOOD DESIGN™ Award by the Chicago Athenaeum: Museum of Architecture and Design.
Visit Watermark Designs at http://www.watermark-designs.com.
For additional information, contact DRS and Associates at 818.981.8210 or david(at)drsandassociates(dot)com