Home Instead Senior Care Foundation Joins the National #GivingTuesday Movement to Encourage Charitable Giving for the Benefit of Our Seniors

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The Home Instead Senior Care Foundation aims to help communities adapt to their growing senior population. On December 2, 2014 charities, corporations, small businesses, and individuals unite from across the globe to inspire giving for a good cause called #GivingTuesday.

#GivingTuesday

“#GivingTuesday is a catalyst to inspire charitable giving for the benefit of the seniors who enrich our communities and our lives." -Roger Baumgart, Executive Director of the Home Instead Senior Care Foundation and CEO of Home Instead, Inc.

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The Home Instead Senior Care Foundation® has joined the #GivingTuesday movement for a national day of giving to be celebrated on December 2, 2014. The Foundation hopes its participation in #GivingTuesday will encourage charitable giving in support of seniors. A 2011 study by the Foundation Center revealed that in the United States only 2% of private philanthropic dollars are specifically focused on the needs of seniors. The lack of charitable support for seniors coupled with a growing senior population will put added strain on community-based social service programs that aim to enhance the quality of life for seniors most in need of support.

The Home Instead Senior Care Foundation aims to help communities adapt to their growing senior population. To date, the Foundation’s Community Grants Program has invested nearly $1.7 million in more than 150 nonprofit organizations throughout North America – and it wants to do more! Home Instead, Inc., the franchisor of the Home Instead Senior Care® franchise network, is proud to fund the operating expenses of the Foundation so that 100% of every donation the Foundation receives can be invested in programs and services that help to give seniors hope!

“#GivingTuesday is a catalyst to inspire charitable giving for the benefit of the seniors who enrich our communities and our lives. Our leadership in the in-home care industry and longstanding tradition of giving back compel us to take the lead on this issue. We invite our franchise network of owners, other local businesses, and those who are grateful for the services of their local Home Instead Senior Care office to join us on December 2 by making a donation to the Home Instead Senior Care Foundation and supporting its efforts to enhance the lives of aging adults and those who care for them,” says Roger Baumgart, Executive Director of the Home Instead Senior Care Foundation and CEO of Home Instead, Inc.

Home Instead Senior Care Foundation has secured a matching gift challenge as part of its #GivingTuesday initiative. Generous sponsors have offered a collective match of $25,000 for all online donations made on December 2, 2014 that collectively meet this amount. Special thanks to Albers Communications Group, Bank of the West, SilverStone Group, Husch Blackwell and Ideal Images for their generosity. In addition, Home Instead Senior Care Foundation has partnered with Deliver Media to be highlighted as its first gift-of-the-day sponsor.

The Home Instead Senior Care Foundation has a donation goal of $50,000.00 on December 2. To that end, the Foundation is encouraging early participation through credit card pledges that will process on December 2.

Those interested in offering a credit card pledge today may contact Jenny Strako, Foundation Development Director to lock-in their participation early.

Starting on October 2, more information about #GivingTuesday can be found on the Home Instead Senior Care Foundation website at http://www.homeinsteadseniorcarefoundation.org/how-to-give/giving-tuesday/

On December 2, donors can make a donation to the Home Instead Senior Care Foundation by visiting its website at http://www.HomeInsteadSeniorCareFoundation.org and clicking “Donate to the Foundation”.

About Home Instead Senior Care Foundation

The Home Instead Senior Care Foundation began in 2003 with the intentional purpose of enhancing the mission of the Home Instead Senior Care franchise network. The mission of the Foundation is to enhance the lives of aging adults and those who care for them. To date, the Community Grants Program has invested nearly $1.7 million in more than 150 nonprofit organizations throughout North America. Home Instead, Inc. is proud to fund the Foundation’s operating expenses so that 100% of every donation can support programs and services that give seniors hope!

About Home Instead Senior Care

Founded in 1994 in Omaha, Nebraska, by Lori and Paul Hogan, the Home Instead Senior Care® network provides personalized care, support and education to help enhance the lives of aging adults and their families. Today, this network is the world's leading provider of in-home care services for seniors, with more than 1,000 independently owned and operated franchises that are estimated to annually provide more than 50 million hours of care throughout the United States and 16 other countries. Local Home Instead Senior Care offices employ approximately 65,000 CAREGiversSM worldwide who provide basic support services that enable seniors to live safely and comfortably in their own homes for as long as possible. The Home Instead Senior Care network strives to partner with each client and his or her family members to help meet that individual’s needs. Services span the care continuum from providing companionship and personal care to specialized Alzheimer’s care and hospice support. Also available are family caregiver education and support resources. At Home Instead Senior Care, its relationship before task, while striving to provide superior quality service.

About #GivingTuesday

A worldwide effort to harness the collective power of a unique blend of partners – charities, families, businesses and individuals – to transform how people think about, talk about and participate in the giving season. Coinciding with the Thanksgiving Holiday and the kickoff of the holiday shopping season, #GivingTuesday will inspire people to take collaborative action to improve their local communities, give back in better, smarter ways to the charities and causes they support and help create a better world. Taking place on December 2, 2014 - the Tuesday after Thanksgiving - #GivingTuesday will harness the power of social media to create a national movement around the holidays dedicated to giving, similar to how Black Friday and Cyber Monday have become days that are, today, synonymous with holiday shopping. #GivingTuesday launched in 2012 and has grown to a worldwide movement that encourages charitable giving.

About Deliver Media

Deliver Media, a Tampa, FL based marketing and advertising company, will present the 1st donation of the day on #GivingTuesday to get momentum building. Deliver Media is working with the Home Instead Senior Care Foundation to bring awareness to the needs of seniors.

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Jenny Strako
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