Crossbow Group Extends Its Global Reach, Joins Largest Network of Independent Agencies

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The membership of the InterDirect Network, a 29-firm group of agencies covering over 35 countries in North and South America, Europe and Asia, has asked Crossbow Group to join the network as its second U.S.-based representative.

The membership of the InterDirect Network, a 29-firm group of agencies covering over 35 countries in North and South America, Europe and Asia, has asked Crossbow Group to join the network as its second U.S.-based representative.

Pieter van den Busken, IDN CEO, said, “We are pleased to welcome Crossbow Group to the network. Membership is by invitation and we look for members who meet very high standards and requirements. Crossbow Group qualified handsomely.

“We’re honored to become a member of IDN. The depth and breadth and local experience of the members will allow us to further grow our clients’ businesses internationally. These agencies are among the strategic and creative leaders in their respective countries,” said Jay Bower, Crossbow Group President. “We’re already planning to extend a digital campaign originating in the U.S. to selected European countries.”

About InterDirect Network
IDN is an international network of independent direct and digital agencies. Each occupies a leading position in their respective countries in terms of professional experience and knowledge. Members of the Network focus on the exchange of ideas, creativity and up-to-date service for the benefit of their clients’ businesses. Network members co-operate in developing and implementing national and international campaigns, pooling expertise gained from their knowledge of similar campaigns from all over the world. When clients work with InterDirect they can be sure they are employing the best direct and digital brains to launch or sustain products and services, particularly those which are sensitive to the needs of different national markets. For more information, visit http://www.interdirectnetwork.com or contact Pieter van den Busken, Executive Chairman at central(at)interdirectnetwork(dot)com or +31 20 316 24 00.

About Crossbow Group
Crossbow Group is a full-service branding, direct and digital marketing and communications firm with expertise in developing high impact programs that drive measurable results – across the entire spectrum of communications media. With a solid grounding in the disciplines of branding and digital marketing, Crossbow Group ensures that all communications work together as an integrated whole to achieve an ROI that meets or exceeds expectations. The firm’s client list includes Intuit, CIGNA, Bloomberg, Clean Harbors, Google and other leading brands. For more information about the company, go to http://www.crossbowgroup.com or contact Jay Bower at (203) 222-2244 or jbower(at)crossbowgroup(dot)com.

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Jay Bower

Mary Plamieniak
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