ACH Foods Spices Up Roster with Upshot

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ACH Food Companies has named Upshot as their agency of record for consumer promotions and shopper marketing.

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As the cooking and baking at home trend continues to grow, ACH Foods portfolio is perfectly suited to help inspire consumers and shoppers in new and innovative ways.

ACH Food Companies—a leading manufacturer of cooking oils, spices, seasonings and baking ingredients—has named Upshot as their agency of record for consumer promotions and shopper marketing. The agency will contribute to planning and strategy, as part of ACH Foods’ integrated agency team, in addition to creative development and execution for consumer and shopper programs across the entire ACH Foods portfolio, including Mazola, Spice Islands and Weber Spices & Seasonings.

“We’re excited to work with ACH Foods,” said Brian Kristofek, President & CEO of Upshot. “As the cooking and baking at home trend continues to grow, their portfolio is perfectly suited to help inspire consumers and shoppers in new and innovative ways.”

“Upshot showed a lot of passion for our brands and synergy throughout the review process,” said Bill Puentes, Senior Marketing Director Oils & Baking for ACH Food Companies. “We were energized by their strategic and creative output and we’re looking forward to working with them to get ACH’s products into even more kitchens.”

About Upshot
Upshot (upshot.net) is an independent Chicago-based marketing agency that inspires people to take action with a focus on consumer, shopper and business-to-business marketing. Clients include Procter & Gamble, Crown Imports, LiftMaster, SUBWAY® Restaurants, New Balance and Kraft Foods to name a few.

About ACH Foods
ACH Food Companies, Inc. (achfood.com) manufactures, markets and sells a premier branded portfolio of cooking oils, spices and seasonings, baking ingredients and foodservice brands. ACH is one of the largest branded consumer oil manufacturers and marketers in North America, featuring Mazola®, the leading corn oil brand in the USA and Canada, and Capullo® canola oil, the leading premium canola oil brand in Mexico. ACH is the second leading manufacturer and marketer of spices and seasonings in North America including Spice Islands®, Durkee®, Weber® Sauces and Seasonings, Tone’s®, French’s®, and Patak’s®—the leading brand of Indian sauces, pastes and shelf-stable meals. When it comes to baking, ACH features such trusted and loved brands as Fleischmann’s® yeast, Argo® corn starch and baking powder and Karo® corn syrup.

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Kristie Ritchie
Upshot
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