Augie’s Quest Announces 9th Annual Tradition of Hope Gala

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Beverly Hills fundraiser on October 25 to raise close to $1 million for ALS research

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Augie’s Quest is proud to announce its 9th Annual Tradition of Hope Gala on Saturday, October 25, 2014 at the Beverly Hilton Hotel in Beverly Hills, CA. The event will fund the ALS Therapy Development Institute (ALS TDI), the world’s largest ALS-dedicated drug development organization, with the goal of accelerating its research efforts into finding treatments and a cure for people living with ALS, also known as Lou Gehrig’s disease. With over 500 prominent business and community elite in attendance, as well as many members of the Young President’s Organization, the Tradition of Hope Gala is sure to be one of the largest, prominently attended ALS fundraisers in the Los Angeles area.

Sponsored by Allied Lube/Jiffy Lube, RD Olson Development, Pritzker Family Foundation, College Works, Douglas Allred Company, Traditional Jewelers, Shell, and Dine Equity, the Tradition of Hope Gala includes an evening of dinner, live entertainment, dancing, auction, and award ceremony honoring philanthropic leaders.

In addition to our fun dance band who will close out the evening, the Filharmonic (from NBC’s The Sing Off) will blow you away with their a capella spin on current top 40 hits! Also, special guest Anthony Carbajal, whose ALS Ice Bucket Challenge video went viral after he shared his personal account with the disease and which landed him multiple visits on The Ellen DeGeneres Show, will be in attendance.

Guests will also have access to one of a kind auction items such as VIP trips to Stockholm, Napa, and Costa Rica, as well as a VIP Disney Getaway and dinner for 10 at the Golden Truffle (Lynne and Augie Nieto’s favorite Orange County restaurant).

In addition, the Tradition of Hope will honor Richard Paek, CEO of Allied Lube, with the Founders Award for his dedication to Augie’s Quest, his continued support of his local community, and efforts in the fight against ALS. Additionally, José Cofiño, founder of and a person living with ALS, will be honored with the Courage Award.

Augie’s Quest, an aggressive, cure-driven effort singularly focused on treatments and cures for those diagnosed with ALS, is named for its founder, Augie Nieto, a pioneer in the fitness industry who received an ALS diagnosis in March 2005 and began the fight of his life. As co-founder and president of Life Fitness, Nieto was one of the most successful innovators and entrepreneurs in his field.

In just nine years, Augie’s Quest has raised over $42 million, funding some of the most exciting research projects in the ALS community. This year’s Tradition of Hope Gala is expected to raise over $1 million for Augie’s Quest. For more information and to register, please visit

About Augie’s Quest
The purpose of Augie’s Quest has always been to fund research and drug development aimed at ending ALS, Lou Gehrig’s disease. Since 2007, Augie’s Quest has raised over $42 million in support of finding effective ALS treatments- making it the largest individual fundraising program for ALS!

All funds raised by Augie’s Quest benefit the ALS Therapy Development Institute ALS TDI, the world’s largest ALS-dedicated drug development organization. Support comes from a huge network of national events and promotions, including the BASH for Augie’s Quest, Tradition of Hope Gala and widely successful campaigns within the very generous fitness industry, such as the Clubs for the Quest, as well as a hugely innovative joint-fundraising initiative called the ClubCorp Charity Classic which benefits Augie's Quest and other local charities chosen by that networks members directly. For more information, visit

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