Michaels Wilder Taps Into its Wilder Side; Adds New Capabilities, Launches New Website

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On September 24, 2014, Michaels Wilder launched their new website (michaelswilder.com) to announce a bold new beginning for the Phoenix, Arizona based advertising agency.

Michaels Wilder

Michaels Wilder

"We’ve always believed that we would offer the services our clients needed and wanted and as their needs changed so would our agency." - Shelly Anderson, CEO

On September 24, 2014, Michaels Wilder launched their new website (michaelswilder.com) to announce a bold new beginning for the Phoenix, Arizona based advertising agency. The site completes their evolution from a local listings company to a full-service digital marketing and communications firm.

According to CEO Shelly Anderson, “This site was literally 25 years in the making. We’ve always believed that we would offer the services our clients needed and wanted and as their needs changed so would our agency. We’ve kept our promise through the years by continuously adapting our services - most recently to help clients navigate the chaos of the constantly changing digital landscape. Today we offer creative and technical capabilities that are among the best anywhere along with proven experience throughout the agency.”

Michaels Wilder founder Harry Sleighel added, “Our agency has reinvented itself over the last year or so. We’ve maintained our standing as The Local Listings Experts, but we’ve added innovative capabilities including in the touch screen advertising space with award winning technology that helps to eliminate accidental clicking and provide enhanced data and analytics. Over time we’ve brought in Digital Strategists and Creative talent to give us the capability to meet any client request. From complete brand development to web-based projects to film and animation, we can do it all. With a Wilder attitude of course.”

The new responsive design website was created to immediately immerse viewers into the personality and attitude of the agency. As Shelly describes it, “As a 25 year old maverick, we’ve witnessed companies come and go and heard a lot of noise around the “latest and greatest” shiny objects. What hasn’t changed - and what won’t change - is how we think and the commitment we make to our clients. That’s what sets Michaels Wilder apart. We’re blessed with several clients who trusted us with their business when we opened our doors 25 years ago and they know we’ll be with them for the next 25 years. That’s part of our agency DNA. The website allows potential clients to get a feeling for who we are. How we think. And what it might be like to partner with us. Are we for everyone? Absolutely not. The new site helps potential clients decide if we’re the right fit, right from the start.”

One of the more interesting aspects of the new website is how quickly it was created. Harry continued, “We went from a site map to launch in under 4 weeks. And that’s not unusual for us. We know time is money and lost opportunity, so for our clients we are committed to getting their site live fast so they can start getting results fast. The days of the 18 month or even 6 month website are over. We’ll move as fast as our clients allow.”

With new and expanded capabilities in place and a new website live with enhancements already in the works, Michaels Wilder believes it is well positioned for another 25 years of delivering results to every client it serves.

Vist our website and see for yourself – michaelswilder.com
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Shelly Little
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