New Study to Establish Benchmarks in In-Store Execution
CHICAGO, IL. (PRWEB) October 06, 2014 -- POPAI, the Global Association for Marketing at Retail, and Quri, a leading provider of retail analytics and insights, have teamed up to perform a Compliance Initiative Study from now through November 2014. This study will use Quri’s IMPACT tool to learn more about in-store execution of displays across retail channels such as grocery, mass merchant, drug, dollar, and convenience stores.
“The Compliance Initiative Study will help answer questions that arose from POPAI’s previous shopper engagement studies,“ says John Anderson, POPAI’s Interim President. “Consumers make a substantial amount of their decisions in-store, and companies have turned to us with follow-up questions about display lift and compliance.”
This study will provide an in-depth understanding of what it takes to complete a display installation that results in sales lift. Also, it will identify best practices in ensuring maximum promotion compliance and attributes of successful display programs.
“With IMPACT’s crowd-sourced, data-rich analysis, Quri is paving the way for brands to maximize their promotional spend,” said Justin Behar, CEO and co-founder of Quri, Inc. “This is the only solution that marries crowd-sourced and in-store data to provide analysis and instructive insight to positively impact the successful execution of a promotion.”
POPAI member companies are providing current in-store promotion projects that cover a number of categories and display types. These projects will then be analyzed following Quri’s fieldwork and data gathering.
”With Quri’s industry expertise, we can finally measure the true performance of our display vehicles,” says John Jaffke, POPAI Board Member and Compliance Initiative Study Co-Chair. “The speed and efficiency of their process has all of our member-companies excited, and anxious to see the results of this study.”
Quri will report more than 3,000 in-store observations tied to real-time sales data and in-store conditions, including location, merchandising efforts, and inventory. This data will then calculate sales lift and ROI, allowing brand managers to review the performance of in-store promotions.
POPAI and Quri will provide participating brand companies a complete report on actual compliance per location and an analysis of impact on sales lift as compared to aggregate study results. Aggregate results will be presented to the public at POPAI’s Industry Leadership Conference in Orlando, Florida on January 26.
“We are excited to be delivering another meaningful study of keen interest to our members and the industry,” said Rich Carrigan, President of United Displaycraft and Chairman of POPAI.
About POPAI
Point of Purchase Advertising International (POPAI), established in 1936, is the global association and arm for research and promotion of the in-store marketing industry. International in scope, its membership of more than 1,400 companies includes leading creators, manufacturers, buyers and users of this vital medium in the United States and abroad. POPAI conducts continuous research programs, which validate the important role of in-store marketing and disseminates this information to marketing, advertising, merchandising and sales promotion executives. For more information about POPAI, visit http://www.popai.com
About Quri
Quri is transforming retail execution by providing instant visibility into the performance of products and promotions on retail store shelves. Quri enables CPG companies and retailers to measure and optimize the exact shopper experience, maximizing the revenue and profitability of new product rollouts and on-going promotions. Quri is powered by a nationwide, on-demand mobile work force of consumers who can be immediately deployed at over 150,000 retail locations, providing real-time actionable data and insights to brands and retailers. By leveraging in-store conditions data along with proprietary algorithms, Quri steps beyond traditional data providers to offer the industry’s most advanced, easy-to use-solution. The company is based in San Francisco, CA. For more information about Quri visit us at http://www.quri.com.
Madeline Krey, POPAI, http://www.popai.com, +1 (312) 863-2900, [email protected]
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