ALuminary: Furnishing With Light, Struggles With Nonexistence Due to the Dark Job Market.

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ALuminary, American lighting company launches new website and Indiegogo campaign to further success.

Today, the Murway family which is the very heart of ALuminary, finds themselves teetering on the edge of succeeding as a small American business, or losing everything they have left, including their home and workshop.

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ALuminary is a small, American, family business based in New Washoe City, NV. They create unique, Artisan-crafted, luminary designs that are meant to add an artistic illuminating element to everything from a home to a professional business office. Their designs are unlike anything found anywhere, they provide a soothing ambient light source people cannot help but notice which remains illuminated when all other lights go out, they feel smooth, and respond to touch and are created from the finest species of wood and materials. In addition to the plethora of designs that ALuminary has already made available for purchase, they are capable of working with nearly any material, and are open to suggestions or anyone wanting their own particular design. The man behind ALuminary is Edi Murway. Edi has vast amounts of experience in electronic engineering as well as being a master fabricator. ALuminary has no marketing department, no publicists, and no way to pay for advertising. ALuminary struggles with a very simple issue, they have no exposure! Nobody knows of ALuminary, and as time passes, they begin to lose the ability to exist. The launch of their website and crowd-funding campaign is to further awareness of their presence.

The Back Story:
In early 2010, Edi Murway’s wife of 27 years falls ill due to a surgical mistake in which she loses one of her kidneys. Edi is also diagnosed with spinal stenosis, and diabetes around the same time. During this period Edi is working as an electronics test and validation engineer for seven years at a company based in Reno, NV. He is earning good money, he is one of the thirteen people in the company bonus plan, and he is also insured rather well through the company. Edi’s son, Mitchell, still living at home, begins attending college at UNR, and is using his free time to take care of his mother. This includes transporting her to and from dialysis three days per week, as well as accompanying her to various doctor appointments. In early 2013, Edi’s wife passes away from compounded medical complications resulting from yet another surgical mistake that takes her remaining kidney. A week later, Edi finds himself without a job.

Edi is now unemployed and uninsured. A stack of medical bills in front of him, a void left in his life, and with a mortgage to pay, Edi focuses on finding a means to live. While grieving his wife’s passing and trying to be supportive of his son, who has fallen into deep depression over the loss of his mother, Edi goes to the unemployment office. Edi presents his formidable resume during the interview process, as well as a few impressive letters of recommendation, the unemployment officer tells Edi that they are going to place him in the Silver Program, which sounds promising to Edi at first, but the unemployment officer goes on to elaborate, saying Edi’s “… age, and lack of formal education make him a person that is unlikely to be hired.” After months of searching for work and preparing resumes with no result, Edi spots a piece of art sitting on his bookshelf that he had designed from wood nearly a decade before, and becomes inspired. Each day after his regular 4-5 hour job search, He works well into the night formulating a business plan, creating drawings, writing code and fabricating prototypes.

After a few months of counseling, Edi’s son joins him in this endeavor. He has the drive to help his father in his effort to become independent. The father and son duo begins creating designs for unique, luminaries that can only be described as functional art. They work for months, preparing their project for the marketplace. It’s over the duration of this time that their savings evaporate, leaving them no means of promoting their passion and products. Today, the Murway family which is the very heart of ALuminary, finds themselves teetering on the edge of succeeding as a small American business, or losing everything they have left, including their home and workshop.

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Edi Murway
+1 (775) 849-2632
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Mitchell Murway
(775) 849-2632
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