The Drunkin’ Donut Changes Name to Crooked Confections

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New name more accurately reflects enhanced product offering, including specialty frosting soon to be available at local retail stores

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“We have had the good fortune to expand our business to include products other than just donuts...The name Crooked Confections is a better representation of our brand in the marketplace and gives us the freedom to formally expand our product offering."

The Drunkin’ Donut announced today that it has changed its name to Crooked Confections, effective immediately.

Crooked Confections is a web-based bakery, offering culinary treats designed to taste like your favorite party cocktail exclusively through its website. The current lineup of Crooked Confections includes donuts, truffles, cupcakes, cannolis and brownies. The name change more accurately represents the scope of Crooked Confections product offerings, and will allow the company the flexibility to grow into other lines of unique specialty baked goods and frostings, across multiple distribution channels.

Crooked’s Founder and CEO Kelly Fisher commented, “We have had the good fortune to expand our business to include products other than just donuts, and are doing it on a national scale. The name Crooked Confections is a better representation of our brand in the marketplace and gives us the freedom to formally expand our product offering.

Ms. Fisher added, “Our day-to-day business is unaffected by this change. We are still a fully operating bakery offering a wide range of delicious desserts. The heart and soul of our company has always been taste, quality and our commitment to outstanding customer service – and we are not changing it.”

To commemorate the name change, Crooked Confections is offering free cannolis with every order, through October 31st.

About Crooked Confections, LLC

Crooked Confections, LLC is a web-based bakery founded in 2013, and offers culinary treats like no other. The lineup of Crooked Confections includes donuts, truffles, cupcakes, cannolis and brownies, each designed to taste like your favorite party cocktail. For more information, visit http://www.crookedconfections.com, follow us on Twitter and Instagram @crookedconfections or via email at info(at)crookedconfections(dot)com.

Media Contact:
Melissa Sheer, Kent Place Communications
Melissa(at)kentplacellc(dot)com
917-690-2199

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Kent Place Communications
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