Phototype Integrates PantoneLIVE with Print Quality Management System

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Strategic partnership provides full access to PantoneLIVE libraries for key brand owners and converters engaged in projects with Phototype.

X-Rite Incorporated, a global leader in color science and technology, and its subsidiary Pantone LLC, today announced a strategic technology partnership with Phototype, a leading provider of packaging graphics and brand management solutions to the consumer packaged goods industry. Under the terms of the agreement, Phototype customers, including brand owners, printers and converters, have access to PantoneLIVE, a cloud-based ecosystem that makes it easy for brand owners, printers and converters to define, develop and share precise spectral definitions for brand color palettes based on specific substrates, print processes, inks and application methods. By integrating its proprietary Print Quality Management System (PQM) with PantoneLIVE, Phototype adds access to PantoneLIVE libraries from within PQM to verify color accuracy during design and production processes.

“We are very excited about the integration of PQM with PantoneLIVE. It takes our already robust and highly successful solution to the next level” said David Olberding, co-CEO of Phototype. “PQM has been one of our most powerful and well received service offerings – providing our clients with significant data about and visibility into their supply chains by sampling press runs at regular intervals to determine how a job is performing. This data is then collected and paired with business intelligence tools to give our clients real-time, continuous information. Now, with our PantoneLIVE integration, our clients will have access to the entire PantoneLIVE library of colors. This will enable even more reliable specification, measurement, management and reporting of color data throughout the packaging life cycle.”

Since its launch in March of 2012, PantoneLIVE has been adopted by a growing number of brand owners around the globe that want to ensure that the brand colors they specify are accurately represented on the shelf. In addition, printers and converters who are always seeking to drive cost out of production have found value in being part of the PantoneLIVE ecosystem. PantoneLIVE provides a means to digitally communicate color and color expectations early in the process and across an entire supply chain. By ensuring accurate, reliable color from project inception throughout the brand life cycle based on specific printing technology, inks and substrates used or planned, PantoneLIVE has successfully demonstrated that it:

  •     Helps manage client color expectations using realistic PantoneLIVE master and dependent standards
  •     Yields fewer claims of poor color matching with the use of a common color language based on spectral data
  •     Relies on the credibility of the PANTONE brand for assurance of accurate color results
  •     Yields significant waste reduction and cost savings benefits that deliver a rapid ROI.

“This strategic partnership represents the first full-scale deployment of PantoneLIVE by a premedia supplier that includes coordination among brand customers and print suppliers,” said Sonia Megert, Vice President of X-Rite’s Pantone Digital Business. “Phototype’s adoption of PantoneLIVE validates the benefit this innovative service brings to the packaging supply chain, including brand owners, designers, premedia professionals and packaging converters. It also demonstrates the value of the open PantoneLIVE ecosystem, which can be integrated with solutions such as Phototype’s PQM, even when X-Rite and Pantone offer similar solutions. We believe it is important to choose the right solution mix for each client, regardless of origin.”

For more information about X-Rite solutions for the packaging industry, please visit and For more information about Phototype, visit

About PantoneLIVE
PantoneLIVE is a cloud-based solution that enables the universal PANTONE Color language to be accurately communicated across the entire packaging workflow – from design concept to retail store shelves. PantoneLIVE extends the PANTONE PLUS SERIES Color Library, mapping critical color information to packaging-specific substrates. The PantoneLIVE ecosystem is supported by licensed hardware and software that enables each area of a packaging supply chain to access the same PantoneLIVE Colors, in addition to brand specific palettes. This results in consistent and repeatable color across product families, regardless of media or print technology, providing a cohesive brand approach. While users of any manufacturer’s ink will be able to take advantage of PantoneLIVE, Sun Chemical is the preferred ink partner. Esko, a global supplier of integrated solutions for packaging, sign and display finishing, commercial printing and professional publishing, is also a preferred partner supporting PantoneLIVE. Both companies worked closely with Pantone and X-Rite to develop PantoneLIVE. For more information, please see

About X-Rite
Founded in 1958, X-Rite, Incorporated is a global leader in color science and technology. With its wholly owned subsidiary Pantone, X-Rite employs more than 800 people in 11 countries. The company’s corporate headquarters are located in Grand Rapids, Mich., with regional headquarters in Europe and Asia and service centers across Europe, the Middle East, Asia, and the Americas. X-Rite Pantone offers a full range of color management solutions used by manufacturers, retailers, printers, photographers and graphic design houses to achieve precise management and communication of color throughout their processes. X Rite Pantone products and services are recognized standards in the printing, packaging, photography, graphic design, video, automotive, paints, plastics, textiles and medical industries. For further information, please visit For the latest news, information and conversations, connect with X-Rite on LinkedIn, Vimeo, Twitter, and Facebook.

About Pantone
Pantone LLC, a wholly owned subsidiary of X-Rite, Incorporated, has been the world’s color authority for nearly 50 years, providing design professionals with products and services for the colorful exploration and expression of creativity. Always a source for color inspiration, Pantone also offers paint and designer-inspired products and services for consumers. More information is available at For the latest news, trends, information and conversations, connect with Pantone on Twitter, Facebook and Pinterest.

About Phototype
A 95-year-old, 4th generation family-owned company that delivers fully integrated design, prepress, plating, print quality and workflow solutions to the consumer packaged goods industry. Headquartered in Cincinnati, Ohio, Phototype maintains numerous client dedicated services centers in the U.S. and operates a number of world-class production facilities, both domestically and internationally. For information, please visit

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©2014 X-Rite, Inc. All rights reserved. X-Rite is a registered trademark of X-Rite, Inc. All other trademarks are the property of their respective owners. PANTONE® and other Pantone trademarks are the property of Pantone LLC. © 2014. All rights reserved.

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Matthew Gryczan
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