Zinga Frozen Yogurt Named Top 40 Food Franchise By Franchise Business Review

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Keys to franchisee satisfaction are up-to-date information, hand-holding when needed, offering growth opportunities, say successful entrepreneurs

I feel I have a support network that is constantly focusing on customers, costs, and creating opportunities through adaptation to market changes.

Zinga! Frozen Yogurt franchisees are touting a report just out from Franchise Business Review that ranks companies based on the satisfaction of franchisees. Based on a survey of franchisees FBR named Zinga! Frozen Yogurt one of its Top 40 Food Franchises.

Two multi-unit Zinga franchisees weighed in on franchise satisfaction in general and their keys to satisfaction, which involve personal growth and regular communication responsive to changing business needs.

“I practiced law before becoming a franchisee and many days I felt like I wasn't truly tapping into all of the resources and skills I already possessed,” said Shannon Astle, a multi-unit Zinga franchisee in New England. “I also had a desire for personal and professional growth and fulfillment that was not being met; I wanted to be challenged and motivated.”

“It's hard to make it through a single day without learning something new, which to me is very fulfilling,” Astle said.

As for Zinga's corporate team, “Not only do I have a group of individuals with years of valuable life and business experience to lean on and brainstorm with in times of need, but I am also on the receiving end of the many valuable lessons they have learned - both as previous franchisees and as a current franchisor - on what actions will benefit their franchisees the most and help us succeed," said Astle.

“I feel Zinga's monthly calls with all franchisees and corporate personnel are very important,” said Jim Merlo who owns Zinga stores in Dallas and Denver. “It’s important to have an open book on everything the franchisors are doing, planning. They need to be willing to make adjustments quickly to meet the franchisees’ needs.”

“The frozen yogurt market has been booming for a few years and some think it may now be reaching its peak, but as a Zinga franchisee I feel I have a support network that is constantly focusing on customers, costs, and creating opportunities through adaptation to market changes,” Astle added.

“Every day is different,” said FBR President Michelle Rowan. “Providing up-to-date information, handholding when needed and offering growth opportunities certainly are keys to franchisee satisfaction.”

About the FBR survey
Headquartered in Portsmouth, NH, Franchise Business Review is a national franchise market research firm that performs independent surveys of franchisee satisfaction and franchise buyer experiences. The firm's services include commissioned franchise research projects, as well as industry-wide studies of franchisee satisfaction.

FBR contacts every franchisee and invites them to take part in an independent survey. Survey participation averages well over 50%, and in many cases, participation will be as high as 70, 80, or even 90%. Franchisees answer benchmark questions ranking their franchise system in the areas of financial opportunity, training and support, leadership, operations and product development, core values (e.g., honesty and integrity of franchisor), general satisfaction, and the franchisee community. Additional questions ask franchisees about the franchisee's market area, demographics, business lifestyle, overall enjoyment running the franchise, and role in the franchisee community.

Franchise Business Review does not charge a fee for its base survey or awards. Any franchise company with at least 10 operating franchisees can participate in the research at no cost, and the companies listed in FBR's reports are based solely on franchisee satisfaction ratings.

Visit http://www.franchisebusinessreview.com or call (603) 433-2270 for more information.

About ZINGA
Established in early 2011, ZINGA! “The World’s Best Frozen Yogurt,” is growing quickly in the self-serve frozen yogurt segment. Zinga was the only award winner in the frozen yogurt segment in 2014 Top 50 Franchises -- as named by Franchise Business Review Magazine. Zinga and its team of franchise owners will be named as a "TOP FOOD" by FBR in September 2014, as well. Zinga President John Fitchett said Zinga Franchise Group has nearly 300 stores currently in development in 12 states. Zinga is focusing to grow in its existing markets including Dallas, Denver, Northern Virginia, Maryland, Florida, New England and Washington, D.C. metro area. Fitchett’s lengthy career includes stints as area director, franchisee and vice president of development and operations for large franchise restaurant chains.
For more information about ZINGA and franchise opportunities, visit http://zingafroyo.com

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Barry Bronson
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