I’m excited to share and release the ‘Take My Number’ Phonebook Challenge because it’s a fun and interactive way to connect with my amazing fans and provide them with a different and new way to experience my music.
New York, NY (PRWEB) October 06, 2014
Today, Academy Award® and GRAMMY® winning recording artist, Melissa Etheridge, announces the release of an original mobile game for iOS and Android, inspired by her latest single “Take My Number.” Melissa Etheridge’s “Take My Number” Phonebook Challenge is a collaboration between the artist and the Boston / New York City-based mobile game startup, HyperJamz, Inc., part of the HyperPower Game Group™. Inspired by the first single from Etheridge’s new album, “This is M.E.” which was released last week, the game is an example of a new category of mobile “Music Video Games” from HyperJamz that use gameplay to immerse fans in the artistry, stories and emotions of music from top artists. With elements that nod to classic games like Tetris and Bubble Blast, the “Take My Number” Phonebook Challenge takes ultimate inspiration from Etheridge’s new song by “gamifying” the names and numbers in players’ own iPhone and Android phonebooks. Users are asked to guide and match falling guitar picks, while guessing and learning the phone numbers of people they know--all while jamming out to “Take My Number,” which streams for free throughout the game.
“I’m excited to share and release the ‘Take My Number’ Phonebook Challenge because it’s a fun and interactive way to connect with my amazing fans and provide them with a different and new way to experience my music,” explains Melissa Etheridge. “A big thank you to the team at HyperJamz for creating such a personalized (and addictive) game!”
Designed to appeal to music fans and game lovers alike, the fast-paced mobile game is one of the first “match three” games to incorporate physics through its falling guitar picks and the first to help players learn the numbers of their own phone contacts through its unique phonebook “gamification.” In fact, this dual-gameplay was purposefully designed to help mimic the pace and clutter of life keeping people from remembering and connecting to the people they care about—something Etheridge sings about in “Take My Number.” To complete the overall experience for diehard fans as well as a new generation of listeners, the game also features an exclusive introduction video from Etheridge, custom sound effects recorded by the artist just for the game and graphics featuring art from her most popular albums. This is the first mobile game released by HyperJamz, which has partnered with the artist management and marketing company Primary Wave Music, to develop mobile music video games for A-list artists and rising stars from their client roster and from across the music industry.
Melissa Etheridge’s “Take My Number” Phonebook Challenge is available as a free download from the iTunes App Store and Google Play beginning today. An ad-free, premium version will be available for $2.99, and players may choose to enhance their gameplay through in-app-purchases like Rockstar Picks, which range in price starting at $0.99.
Melissa Etheridge’s new album, “This is M.E.,” is currently available on iTunes, Amazon.com, and at Target, Best Buy, Barnes & Noble or Wal-Mart. The “Melissa Etheridge: This Is M.E.” tour kicks off at the Foxwoods Casino in Mashantucket, CT, on November 2nd and continues through December, where she wraps up at home in Los Angeles. A full list of tour dates and tickets are available for purchase at Melissa’s official website http://www.melissaetheridge.com
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About HyperJamz, Inc.:
HyperJamz, Inc. is working to create a new way to experience music while reinvigorating the recording industry through mobile games that take fans inside the artistry of today’s greatest hits. It is a subsidiary of Boston and NYC-based HyperPower Game Group™, a mobile game company dedicated to educating, entertaining and inspiring today’s “in-the-know, on-the-go,” consumer. Previous titles from the group include American Ballot Blast, the first mobile game dedicated to educating voters about the candidates in their local and national elections. For more information, visit http://www.hyperpowergames.com.
About Melissa Etheridge:
Melissa Etheridge’s recording career began with the 1988 release of her critically-acclaimed eponymous RIAA double-platinum debut album. For several years, Melissa’s popularity built around such memorable songs as “Bring Me Some Water” (from her debut), “No Souvenirs” (from Brave And Crazy) and “Ain't It Heavy” (from Never Enough), for which she won her first Grammy for Best Female Rock Vocal.
Melissa hit her commercial and artistic stride with her fourth album, Yes I Am, featuring the massive hits “I’m the Only One” and “Come to My Window,” a searing song of longing that brought her second Best Female Rock Grammy. The album went six times platinum and spent more than two and a half years on the album chart. Her highest charting album to date, Your Little Secret (#6 on the Billboard Top 200), included the hit single, “I Want to Come Over.” Her astounding success led Etheridge to receive the Songwriter of the Year honor at the ASCAP Pop Awards. She has also been honored with a Star on the Hollywood Walk of Fame.