"This is wonderful news! ..... (he) will be able to let others know about this great news over at the museum.” - Jack Ludden “Thank you...” John A. Giurini, Assistant Director for Public Affairs, J. Paul Getty Museum
Miami Beach, FL (PRWEB) October 07, 2014
The GFAA program honors innovation in design, historical context, educational value, and public appeal. The program will be instrumental to develop interest and passion for fine art, and further its educational role in society.
Judges with extensive knowledge and understanding of the art world are an essential aspect of the program. Art professionals with a range of different backgrounds establishes diversity in the voting process. The Jury is comprised of these highly-esteemed art professionals:
- Dean Phelus, Senior Director International Programs and Events, American Alliance of Museums
- Peter Trippi, Editor-in-Chief, Fine Art Connoisseur
- Cathy Leff, Senior Fellow, FIU and former Director, Wolfsonian–Florida International University
The GFAA Jury reviewed the nominees, added additional candidates based on their experiences, and selected 25 finalists in five categories of art: Post-War and Contemporary (WWII to present); Impressionist and Modern (1838 – WWII); Renaissance, Baroque, Old Masters and Dynasties (1200-1838); Ancient Art; Public or Outdoor Installations. The finalists, and subsequent five award winners are determined by the composite voting of our Jury. The sixth and final award winner is “Youniversal,” based entirely on online public voting on the GFAA website, Oct 15 – Nov 15, 2014.
The six winners will receive a limited edition trophy-award, designed by a world-renowned artist, Hedva Ser. A UNESCO Artist for Peace since 2011, her monumental bronze sculptures have become symbols of peace, tolerance, and intercultural outreach around the world. Ms. Ser is the recipient of the prestigious Legion d'Honneur and the Chevalier des Arts et des Lettres awarded by the French government.
Selection Process:
The selection process of the nominees consisted of researching over 200 museums and their respective programming of over 1,000 exhibitions, in addition to continuous tracking of over 50 major sources of art editorial and review. The 60+ nominees in 5 categories include exhibitions from 18 countries, 36 cities and 5 continents. Of the top 100 art museums visited in the world, 26 are represented in our list of nominees, including 11 of the top 20 (April 2014, The Art Newspaper).
There are many possible means to evaluate the “best” fine art exhibitions, and in future years the program will evolve to increase the number and type of categories.
Education and Charity:
An integral component of the GFAA program is education. Through videos and photos on the website, there is an aggregated view of fine art in a contemporary context, which augments the voice of each of the nominated exhibition. By combining the reach of the current supporters of the nominated institutions, together with strong social media platforms, the total audience exceeds 25 million supporters of fine art.
As part of an educational mission, the GFAA program is partnering with a global children’s art charity, the International Child Art Foundation(ICAF), a 501(c)3 nonprofit that serves children in over 80 countries.
Dedicated to universal prosperity and peace, the ICAF is focused on a “Creativity Revolution” to maximize creative potential and inventiveness of children from around the globe. Both the ICAF and the GFAA believe that the arts nurture creativity and foster empathy for collaborative innovation.
The GFAA is partnering with the ICAF to further promote the ideals of art, creativity and peace. A portion of net proceeds will directly benefit the ICAF programs.
The leadership team of the GFAA program is comprised of global and diverse partners with extensive experience and dedication to elevate the importance of fine art.
The unique combination of these individuals leverages business acumen, marketing savvy and media expertise coupled with international insights, strategic thinking and artistic abilities.
The GFAA program assembled the best and brightest professionals with unequaled passion for fine art, and fosters a philosophy of teamwork to create a dynamic and sustainable program.
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FOR MORE INFORMATION:
Judy Holm, Founder and Co-Producer GFAA
Aspirations Marketing and Public Relations
+1.917.589.0247 judyh(at)aspirationspr(dot)com