Cadient Group Acquired by Cognizant

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Edison Partners Exits Pharma Digital Marketing Leader

Edison Partners

Edison Partners announced today that Cadient Group, located in King of Prussia, PA, has been acquired by Cognizant, a leading provider of information technology, consulting, and business process outsourcing services.

For more than a decade, Cadient Group has been actively innovating in the digital marketing space. The company’s solutions combine insight-driven strategies and leading-edge technology to generate measurable business results for leaders throughout the life sciences ecosystem. “Leading drug, biotech, consumer health and medical device brands chose Cadient for its digital marketing innovation and exceptional account service,” said John Martinson, Edison General Partner. “Cadient’s strong revenue growth and solid profitability made this company highly attractive.”

Martinson served on the board along with Edison Director Network members Chris French (former Dendrite Vice President of Marketing), Jim Walker (Octagon CEO & Chairman) and Steve Zarrilli (former Fiberlink CFO). David Nevas, Edison Partners Principal, who served as Cadient Board Observer, added, “As CEO, Steve Wray inspired the company’s management team to build a creative, energetic and sustaining business.”

“We are thankful to Edison Partners for being a supportive and practical business partner,” said Cadient CEO Steve Wray. “Along the journey, the Edison team was invaluable to us -- from strategic guidance to referrals of Board members, employees, lenders and other services providers.”

Cadient Group was advised by Petsky Prunier, a leading investment bank based in New York City, specializing in technology, media, marketing, ecommerce and healthcare industries.

Edison has financed and guided more than 190 private companies, including more than 25 Interactive Marketing technology companies. Notable exits include ACT! (Sage), Dendrite (Cegedim) and Vocus. Current Interactive Marketing portfolio companies include Arkadium, Fishbowl, Lifebooker, Magnetic, MediaBrix, Neat, NetProspex, Offerpop, Operative and RealMatch.

About Cadient Group
Cadient Group is a leading interactive digital marketing agency that serves a diverse range of industry markets and stakeholders, including pharmaceuticals, biotechnology, medical devices, hospital and healthcare systems, institutions and associations. The agency produces business changing solutions for innovative healthcare companies, driving success for some of the world’s most novel therapies and category defining brands. For more information, visit http://www.Cadient.com. You can also follow Cadient Group on Twitter and Facebook.

About Cognizant
Cognizant is a leading provider of information technology, consulting, and business process outsourcing services, dedicated to helping the world's leading companies build stronger businesses. Headquartered in Teaneck, New Jersey (U.S.), Cognizant combines a passion for client satisfaction, technology innovation, deep industry and business process expertise, and a global, collaborative workforce that embodies the future of work. With over 75 development and delivery centers worldwide and approximately 187,400 employees as of June 30, 2014, Cognizant is a member of the S&P 500, the Forbes Global 2000, and the Fortune 500 and is ranked among the top performing and fastest growing companies in the world. Visit us online at http://www.cognizant.com or follow us on Twitter: Cognizant.

About Edison Partners
For 28 years, Edison Partners has been helping CEOs and their executive teams navigate the entrepreneurial journey to becoming successful companies. Through the unique combination of expansion capital and the Edison Edge Platform, consisting of strategic advisory, the Edison Director Network, and executive education, Edison employs a holistic approach to nurturing invention and creating value for growth stage businesses ($5 to $20 million in revenue) in financial technology, healthcare IT, enterprise IT, and interactive marketing industries. Edison investment objectives also include: buyouts, recapitalizations, spinouts and secondary stock purchases.

The Edison portfolio has created aggregate market value exceeding $5 billion. Its long-tenured team, based in Lawrenceville, NJ, New York, NY, McLean, VA and Cleveland, OH, currently manages more than $850 million in active investments throughout the eastern United States.

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Kelly Ford
Edison Ventures
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