New Book from Mainstay Founders Shows Business Leaders How To Manage Through Turbulent Times

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In this all new edition of the best-selling book, Ruthless Execution, Amir Hartman and Craig LeGrande show you how to lead through adversity while also positioning your company to reignite growth. The authors explore key trends impacting businesses today, including the growing influence of the Internet of Things, the game-changing potential of cloud-enabled business, and the critical new capability of customer success management.

A new fact of life in business has become clear: Invariably, business leaders are going to experience tough or turbulent times. In this book we try to prepare companies for taking advantage of the 'ups' as well as managing through the 'downs.'

In an era in which hitting a performance wall has become a new business norm, business leaders need to plan for more of a roller coaster ride than a rocket ship, assert Amir Hartman and Craig LeGrande in their new book Ruthless Execution: How Business Leaders Manage through Turbulent Times, recently published by Pearson Education Inc.

“A new fact of life in business has become clear: Invariably, business leaders are going to experience tough or turbulent times,” says Mr. Hartman, an authority on corporate and technology transformations and international best-selling author. “In this book we try to prepare companies for taking advantage of the ‘ups’ as well as offer practical ways to build corporate resilience to manage through the ‘downs.’”

The second edition of Ruthless Execution offers a fresh take on the convergence of business and technology issues that Mr. Hartman explored a decade ago in the first edition of this path-breaking book. Since then, significant new trends have swept the global business landscape, and in this new edition Hartman and LeGrande tackle the game-changing potential of cloud-enabled business and the increasing focus enterprises are placing on the new discipline of customer success management.

“Perhaps no single performance indicator holds as much influence in business today as customer loyalty,” says Mr. LeGrande, co-founder of global technology consulting firm Mainstay. “The top performing companies we studied are ensuring their customers are successful by trying to put the customer center stage across key aspects and processes of their organization.”

The new edition of Ruthless Execution is receiving plaudits from prominent business leaders and academics. “This is a very timely book,” says Vijay Govindarajan, Coxe Distinguished Professor at Dartmouth’s Tuck School of Business, and New York Times and Wall Street Journal Best-Selling Author. “Hartman and LeGrande show organizational leaders a path to managing through turbulent times.”

David Thomas, former CEO of IMS Health and chairman of Fortune Brands, says Ruthless Execution offers clear strategies for managing volatile business environments. “The message of the book is simply this: Hitting a performance wall is inevitable,” Thomas says. “But as this book so wisely points out, we as leaders can effectively leap over these walls with the right leadership practices in place.”

For more information and to purchase a copy of Ruthless Execution, visit:
http://www.mainstaycompany.com/about/publications/ruthless-execution-2.html

About Amir Hartman
An authority on corporate and technology transformations, Amir Hartman is an international bestselling author and advisor to leading global businesses. Hartman has been on the faculty at Columbia’s Graduate School of Business, Berkeley’s Haas School of Business, and Harvard Business School Interactive where he’s taught management of innovation and technology to senior business leaders. A frequent speaker at business leader forums, Mr. Hartman is co-founder and managing director of Mainstay, a global technology consulting firm. Previously he served as managing director for Cisco System’s Corporate Internet Strategy and the Internet Business Solutions Group.

About Craig LeGrande
Craig LeGrande has served as senior advisor to leading companies in the automotive, retail, and high-technology industries, helping them identify new market opportunities and develop effective capital investment strategies. The author of more than a hundred case studies and research papers for high-technology leaders such as Oracle, SAP, EDS, BearingPoint, EMC, and Network Appliance, Mr. LeGrande is an expert at proving business value by means of objective, quantitative evidence and analysis. Prior to forming Mainstay, Mr. LeGrande worked in Cisco’s Internet Business Solutions Group and Accenture’s Strategic Services group. He received an MBA from the Tuck School of Business at Dartmouth College and a BS in Electrical Engineering with Honors at the University of Florida.

About Mainstay
Mainstay is a recognized leader in quantifying and communicating the value of business and technology investments. Mainstay serves as an independent advisor to some of the most admired companies in the world (name Cisco, Oracle, Salesforce, HP, NetApp, EMC, VMWare, Google, and Lexmark). For more information visit http://www.mainstaycompany.com.

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Amir Hartman
Mainstay
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